As L&K Saatchi & Saatchi elevates Snehasis Bose from Chief Strategy Officer to Group Chief Strategy Officer, a role wherein he will be overseeing strategy across L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate; Lowe Lintas’ Ekta Relan has assumed the position of L&K Saatchi & Saatchi’s new Chief Strategy Officer.
In his close to a decade’s stint at L&K Saatchi & Saatchi, Bose has served across various roles. He joined the agency as SVP- Strategic Planning in January 2015 and was elevated to the role of Executive Director- Planning in January 2019. It was in October 2020 that he assumed the role of CSO at the agency.
Before joining L&K Saatchi & Saatchi, he was the SVP- Strategic Planning at Contract Advertising for more than two years, starting November 2012.
Prior to that he was the SVP- Strategy at DY Works for close to five years, starting February 2008; AVP and Research Services Director at IMRB International from 2007 to 2008; AVP- Strategic Planning at Publicis Ambience from February 2004 to January 2007 and Strategic Planner at McCann Erickson from 2002 to 2004
Relan, on the other hand, was serving as Chief Strategy Officer at Lowe Lintas India from July 2022 to August 2023. Before that she was associated with Mullen Lintas for over seven years.
She joined Mullen Lintas as EVP and Planning Head- National in June 2015 and was elevated to the role of National Planning Director in April 2019. From August 2012 to June 2014, she served as Planning Director at SapientNitro.
For a short period of three months, she also worked as a Freelance Strategist at Iris Worldwide, starting May 2012.
Prior to this, Relan was associated with Unilever for more than six-and-a-half-years. She joined them in September 2005 as Global Brand Manager- Fair & Lovely and was elevated to Regional Marketing Manager- Clear (SEA) in December 2012.
In the past, she was also associated with Lowe India as Strategic Brand Planning Director for five years, starting August 2000.
Sharing his excitement on the elevation, Bose, Group Chief Strategy Officer, L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate, said, “My journey at L&K Saatchi & Saatchi has been transformational, and this new role promises to be orbit-shifting! Both Publicis India and Saatchi & Saatchi Propagate are on accelerated growth curves, and I am grateful to be an active part of their stories. With Ekta’s rich experience, deep wisdom and hunger for the new, I look forward to creating a symbiotic partnership that will unlock new possibilities for our clients, taking the L&K Saatchi & Saatchi ownership mandate to the next level. Looking forward to more audacity, challenges and rocket-like-growth!”
Speaking on her appointment Relan, Chief Strategy Officer, L&K Saatchi & Saatchi, mentioned, “L&K Saatchi & Saatchi is on a dynamic growth trajectory, redefining the role an agency can play for its clients’ business. I am thrilled to be a part of this enriching journey where commerce and culture beautifully fuel each other. I eagerly anticipate collaborating with the agency’s talented team, also learning and leveraging the power of the entire Publicis ecosystem to build solid brands that connect with their audience in unexpected and relevant ways.”
Commenting on the appointments, Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis India, said, “Given the disproportionate growth all three agency brands have seen in client results, creative respect and revenue over the last few years, and the significant role the strategic function has played, it is the right time for us to introduce a force multiplier. Snehasis is a proven war horse who has been a great asset and most dependable partner to the agency. It’s a natural progression for him to bring his influence and impact across the other agencies. Ekta is a rare talent, with her wealth of experience and strategic acumen, she is the perfect strategic leader and cultural fit to take L&K Saatchi & Saatchi’s spirit of ‘Our Client’s Business Is Our Business’ to the next level.”
