Marking the 112th anniversary since the company’s debut at the iconic Rallye Monte Carlo, Škoda has launched a new campaign titled- ‘Live The Thrill’, highlighting the brand’s newly launched, exclusive sporting range- Slavia Sportline and Kushaq Sportline, as an ode to its legacy of motorsport and rally pedigree.
This development, as per the brand, falls in line with its sporting DNA and is a robust move to enhance the value and choice quotient for its discerning customer base in India.
Set to the iconic pop-culture hit, ‘Jawaani Jaaneman’, the film takes audiences on a drive, eliciting that the excitement of driving a Monte Carlo is an experience that effortlessly takes the viewer back in time and makes them feel younger, the brand stated. The TVC’s creative storytelling, sans dialogues, speaks through the universal language of music and the electrifying visuals of youthful exhilaration, all while showcasing the brand’s latest offerings.
In partnership with PHD Media, a part of Omnicom Media Group India (OMG India), the launch of Škoda’s new Sportline will be promoted with a 360-degree campaign across multiple channels, including digital, social media, and others. That being said, the media mix has been strategically chosen to align with the youthful, sporty tone of the campaign, ensuring maximum impact and reach to target consumers.
Furthermore, the auto major also highlighed that the campaign’s creative premise evokes a sense of youthful wanderlust in every automobile enthusiast- tapping into the emotional insight of feeling youthful, capturing the pure joy and adrenaline that rushes through the driver in a sporty car. It is not just about speed; it is about embodying the timeless desire for freedom, energy, and vitality- hallmarks of youth.
Link to ad campaign-
Speaking about the campaign launch, Punit Bhatt, Marketing Communications Lead, Škoda Auto India, said, “The Monte Carlo badge has a strong connect with customers, reflecting the spirit of sport and victory. This is part of our strategy to grow the Škoda brand in India. As we grow our Škoda family in the country, with our Live The Thrill campaign, we look forward to establishing a deeply resonant narrative that speaks to customers with a refined sense of thrill looking for unique, subtle, and sporty aesthetics.”
Monaz Todywalla, CEO, PHD India, added, “Škoda is a name that is synonymous with the spirit of exploration and adventure in India. As the iconic brand accelerates its presence in the market, we’re focused on fuelling deeper connections with its target audience- spotlighting both its 112-year sporting legacy and the vibrant spirit of youth it represents for its customers through the campaign.”
