Popular lifestyle and footwear brand Skechers has filed a case against Indian e-commerce giant Flipkart and its four sellers for selling fake products on the website. The four sellers involved in this case are Retail Net, Tech Connect, Unichem Logistics and Marco Wagon.
Selling of fake products with the name of popular brands have become a common activity on the online websites and Skechers is the latest victim of this practice. The company raided 7 warehouses of these sellers in Delhi and Ahmedabad and found 15,000 fake shoe pairs with their brand name.

“Flipkart is an online marketplace that helps sellers connect with customers across the country, We only act as an intermediary. We conduct our business with the highest standards of integrity and are fully compliant with all rules of the land. We cannot comment on the current issue as it is sub judice”, a Skechers spokesperson said.

The company is taking this matter very seriously and is ensuring to take proper action to protect its brand name and safeguard copyright and intellectual property.
Over the past few years, such incidents have increased a lot and companies including Tommy Hilfiger, Lacoste, Calvin Klein have faced the situation previously.

Skechers is planning to expand its business in India. In September, the company had announced about setting up 400 more retail outlets in India within the next five years.

Online selling companies need to work on this quickly because after doing so many things to avoid the fake products the problem has not been solved. Flipkart is yet to reveal about the action that will be taken against these sellers.