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    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

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    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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Siju Prabhakaran Elevated To Chief Business Officer At ZEE5

With nearly two decades of experience in media and business strategy, Siju Prabhakaran has been elevated to lead ZEE5 as Chief Business Officer.

MM Desk by MM Desk
September 18, 2025
in Media, People Spotting
A A

Siju Prabhakaran has been appointed Chief Business Officer at ZEE5, effective September 2025. He was earlier Chief Cluster Officer – South & West (Linear & OTT) at Zee Entertainment Enterprises from November 2021 to September 2025.

Prior to this, he served as Executive Vice President & Cluster Head – South Business at Zee Entertainment Enterprises Limited from January 2017 to November 2021, overseeing the overall South cluster of businesses including Zee Tamil, Zee Telugu, Zee Kannada, and Zee Cinemalu.

He has also held the role of Manager Sales at Zee Entertainment Enterprises from April 2002 to March 2004, leading sales for Zee Cinema in the West Zone.

Earlier, he worked as Executive Sales at Zee Entertainment Enterprises from October 2000 to March 2002, handling flagship channel Zee TV and contributing to the research team.

Siju began his career as Officer at Sterlite Industries (now Vedanta Inc) from December 1998 to September 2000, managing frontline sales for the Aluminum Packaging Division.

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