Impressed by Air India’s services, Bollywood legend Shah Rukh Khan said “unofficially and unabashedly” he wants to declare himself as the ambassador of the Airlines company.
“Thank u to the ground staff and the wonderful pilots for a hospitable warm & beautiful journey…Maharaja, Maharaja hi hota hai…,” SRK, who took an Air India flight from New York to Mumbai, tweeted on Sunday.
Unofficially & Unabashedly I want to declare myself the ambassador of @airindiain ndia. Thank u to the ground staff and the wonderful pilots for a hospitable warm & beautiful journey…Maharaja, Maharaja hi hota hai…
— Shah Rukh Khan (@iamsrk) November 18, 2018
Air India appreciated this by saying that it is always a pleasure for the Maharaja to serve King Khan, calling him by his popular name.
It's always a pleasure for "Maharaja" to serve "King Khan" . The Air India family is so happy to see your kind words of appreciation which are so encouraging for us. We are truly humbled when "King Khan" is the brand ambassador for "Maharaja ".
— Air India (@airindiain) November 18, 2018
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Even Minister of State for Civil Aviation Jayant Sinha retweeted Khan’s tweet about Air India. Here’s how Twitterati reacted on this:
Marketing Gimmick?
@narendramodi @sureshpprabhu Golden opportunity to try and turn over 'maharaja' Air India into profit making. Make him ur brand Ambassador let Maharaja Meet King may b it can turn out 2 b profitable. Marketing gimmick possible branding blitz.
— Siddhant Agrawal (@im_sidhant) November 18, 2018
Use this tweet wisely and promote yourself
Kindly take this tweet seriously and change the few unchanged people's in #airindia. Use this tweet wisely and promote urself to handle customers just like how you did with #kingkhan. Can you? The big Q
— Christo Stalin (@Christo_Stalin) November 18, 2018
Take this as an inspiration
Just take this as an inspiration to do better and get the same sort of response across the board from every single person
— Prakash V Iyer (@prakashiyer01) November 18, 2018
Golden opportunity
@narendramodi @sureshpprabhu Golden opportunity to try and turn over 'maharaja' Air India into profit making. Make him ur brand Ambassador let Maharaja Meet King may b it can turn out 2 b profitable. Marketing gimmick possible branding blitz.
— Siddhant Agrawal (@im_sidhant) November 18, 2018
Air India is working on ways to turn around its fortunes as has been in debt. The company has received negative comments from customers on social media for its poor services. Also, there is no official brand ambassador of Air India right now.
Meanwhile, Air India launched direct flight services from Bengaluru to London on Saturday. According to the airline, this service is being operated by a Boeing 787 Dreamliner aircraft.
