Shahrukh Khan has always termed as a better marketer than an actor. This is probably the reason that despite of some of his movies not doing commercially well, they hardly lose any money. His marketing intelligence always helps the movie recover its money even before the release.
The Pre-Hype
And now with Zero, gearing up for release, Shah Rukh does it again. It started by revealing the name of the film with a video release, which was then followed by another teaser featuring Salman Khan on EID. Both the teasers received a very warm welcome from the audience and were loved by everyone.
Shah Rukh Khan’s vertically challenged character in the movie became instantly popular. Nurturing the opportunity, just weeks ahead of the trailer launch of Zero, the character Bauua Singh was taken live with a twitter account.
Main jo hoon, main Bauua Singh hoon janaab…iss baat ka aap behad lihaaz kijiyega, aur jo nahin karenge…unse mohabbat kar kar ke main unhein maar daaloonga.
Taiyaar ho jao Twitter waalon! Aa gaye hain Bauua Singh!— Bauua (@BauuaSingh) October 25, 2018
Bauua Singh
In this unique marketing stint, Bauua Singh has been made larger than the film or Shah Rukh Khan himself. More importance is been given to the character than the actors. The character his own style of dressing, his lingo and he end up interacting with Shah Rukh Khan as well on Twitter. People really like his humorous way and unique style and just as anticipated, it is creating a lot of buzz for the film. More than the film, people are excited to see what Bauua Singh would be doing next and how will his character be translated on screen.
Arre bhai Sharukh @iamsrk! Meri mummy ne aaj aapko bahut bada compliment diya! Boli aap mere jaise dikhten hain!!!!🤔 humne kaha haan dimple toh same hai par dressing sense apna thoda theek karo guru!!! 🙄
— Bauua (@BauuaSingh) October 27, 2018
— Bauua (@BauuaSingh) October 28, 2018
After taking over the Twitterati world with his witty conversations, Bauua Singh also launched his cartoonish avatars and asked people to change their dps if they like it and change their taste if they don’t.
Kuch chitr bhej rahe hain tum sab ko, bohot jald. Jinhe pasand aaye dp badlo, aur jinhe pasand na aaye wo taste badlo.
— Bauua (@BauuaSingh) October 29, 2018
Baahein failaaye khade hain kab se tumhare chajje ke neeche, life bana denge tumhari ab jo lag gaye hain tumhare peeche! pic.twitter.com/atoVih9SCJ
— Bauua (@BauuaSingh) October 29, 2018
Now to make Shah Rukh Khan’s birthday special, Bauua Singh wished him at midnight and also released the Zero special emojis on Twitter.
.@iamsrk Duniya toh wish karti rahegi par Bauua Singh ki taraf se Happy Budday in advance! Aur hum fakeer sahi par khaali haath nahi aaye hain, tohfa bhi laaye hain.
Aaj jahan bhi jaoge, Twitter pe hamara hi chehra paoge! #Bauua— Bauua (@BauuaSingh) November 1, 2018
Now we hope that the movie lives up to the expectations and hype created by Bauua Singh and gives people a loving Christmas delight.
