Radico Khaitan, Shah Rukh Khan, Aryan Khan’s D’YAVOL Luxury Collective, and entrepreneur Nikhil Kamath have launched D’YAVOL Spirits, a new alcobev company focused on premium products.
The venture has been positioned to serve both Indian and international markets, with an emphasis on bottled-in-origin products highlighting regional provenance. The company has stated that its first product will be a luxury tequila, to be released in the coming months.
D’YAVOL Spirits has combined Radico Khaitan’s production and distribution network with D’YAVOL’s brand positioning in the lifestyle and luxury space. The partnership has also brought in Nikhil Kamath’s experience in building consumer ventures.
Radico Khaitan has maintained that the launch is aligned with its strategy of expanding its premium spirits portfolio and increasing its global footprint.
Abhishek Khaitan, Managing Director, Radico Khaitan, said, “Radico Khaitan has always believed in leading the alco-bev space with consumer-centric innovation. With D’YAVOL Spirits, we are entering a bold new chapter, combining our proven expertise in blending, marketing and distribution with the charm and charisma of the global icon Shah Rukh Khan, entrepreneurial spirit of Aryan Khan and Nikhil Kamath’s disruptive and visionary outlook.”
Shah Rukh Khan added, “Every great idea needs the right energy behind it. With Abhishek’s experience, Nikhil’s passion, and our creative instinct at D’YAVOL, we are building something bold, relevant, and future-facing.”
Leti Blagoeva, CEO, D’YAVOL Spirits, said, “We are thrilled to come together with a team celebrated for their expertise, thought leadership and unfailing market instincts. This collaboration opens up an exciting new chapter and we look forward to bringing our consumers even more exceptional experiences.”
Aryan Khan, Co-Founder, D’YAVOL, shared, “With D’YAVOL Spirits, our ambition is to shape a brand that doesn’t just sit on a shelf but lives in culture. This partnership unlocks fresh opportunities to lead with creativity, quality, and authenticity.”
Nikhil Kamath said, “The meaning of ‘premium’ is changing – it is no longer defined by geography. Tomorrow’s best brands will be built on history, culture, and craftsmanship. That’s what excites me about D’YAVOL, an Indian brand with the intent and ability to compete anywhere in the world.”
Bunty Singh, Co-Founder, D’YAVOL, added, “We’ve built D’YAVOL brick by brick, with a clear focus on intent and identity. This new chapter with Radico Khaitan and Nikhil is about scaling with agility, precision, and a long-term mindset while staying true to the unique DNA of our brand.”
