Senco Gold and Diamonds has roped in Bollywood actor Kartik Aaryan as the brand ambassador for its men’s jewellery range- Aham.
This collaboration marks a significant step towards redefining men’s accessories and elevating their style quotient.
With this campaign, the brand has launched an exclusive range of meticulously crafted collection ‘Regalia’. The actor will be seen flaunting his style, paving way for modern men to up their style quotient with rings, bracelets, cufflinks, ear-studs, chains and pendants as part of the newly launched range for men. This collection aims to inspire men to embrace jewellery as an essential part of their personal style.
The partnership will be marked by a series of promotional campaigns, including digital marketing initiatives, social media engagement, allowing fans and customers to connect with both Aaryan and the brand. The brand has also partnered with actor’s Diwali release Bhool Bhulaiyaa 3 for in-film promotions.
Watch the campaign here:
Speaking about his partnership, Aaryan said, “Jewellery today isn’t just for women, but a powerful form of self-expression for everyone. When I wear a piece that reflects my style, it boosts my confidence and shows the world a different personality. I am thrilled to partner with Senco Gold & Diamonds for their stunning Aham collection. Aham’s designs are understated yet sophisticated. Their commitment to quality and design is impressive and I am excited to showcase this exceptional collection and connect with more men who, like me, value style with a touch of individuality.”
Talking about the announcement, Joita Sen, Director, Senco Gold and Diamonds, said “We are happy to welcome Kartik Aaryan to the Senco family as the new face of our men’s brand Aham. As we see a rising trend in men for stylish jewellery, he is the perfect brand ambassador to be the style inspiration for men’s fashion. An icon for the new generation, his versatility and willingness to embrace changes and to experiment are values that resonate with Senco as a brand. He is the ideal fit for relaxed masculine luxury. His charm effortlessly blends sophistication with approachability, making him relatable to younger, style conscious consumers. His cultural relevance adds to appeal while his charisma makes the association feel personal, modern and aspirational.”
