Boult Rebrands As GOBOULT With A Renewed Focus On Business Strategy
Boult, an Indian wearables brand, has been rebranded as GOBOULT with a new logo, updated business ...
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AI Won’t Replace Intuition In Marketing, It Will Sharpen It: Enamor’s Sandra Daniels
For years, India’s women’s innerwear industry remained curiously disconnected from the women it served. Most brands ...
Why Celebrity Brands In India Need More Than Just A Famous Face
POV: You’re scrolling and boom, another celeb just dropped a brand. No, you’re not imagining it. ...
Celio India Onboards François Gomez As COO & Nidhi Raj As CBO
Celio, the French menswear brand, has announced changes to its India leadership team following the departure ...
Pepe Jeans London Appoints Rakesh Jallipally As CEO For India
Pepe Jeans London has appointed Rakesh Jallipally as Chief Executive Officer for India operations, effective July ...
Campus Activewear Takes Campus Sutra To Delhi HC In Trademark Row
In a fresh case of brand identity dispute, Campus Activewear has filed a trademark infringement suit ...
Miraggio Appoints Inderpreet Singh Gaba As Vice President- Brand & Marketing
Miraggio, one of India’s fastest growing fashion accessories brands, appointed Inderpreet Singh Gaba as its Vice ...
Safari & boAt’s New “Your Safari Got Safer” Campaign Offers Stylish Fix To Lost Luggage Woes
Addressing common travel concerns around misplaced or lookalike luggage, Safari and boAt have joined hands to ...
Rise Of The She-EOs: Priya Nair & Cindy Rose Break Barriers, Set New Benchmarks
“No, she’s not the assistant. She’s the boss.” 2025 might just be the year that patriarchy ...
J. Hampstead Ropes In Bobby Deol As Its Brand Ambassador
J. Hampstead, a fashion brand, has onboarded Bobby Deol as its new brand ambassador, marking an ...
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