Saatvik Green Energy (SGEL) has onboarded Bollywood actor Kartik Aaryan as its brand ambassador. The move aims to strengthen the company’s public connections and drive awareness around clean energy in India.
To launch the partnership, Saatvik has rolled out a new TVC campaign featuring Kartik Aaryan, centered around the tagline ‘Bolta Hai Kartik – Solar Matlab Saatvik.’
The TVC opens with two people discussing their surprisingly high electricity bill, even after installing solar panels. Enter Kartik Aaryan, who steps in and asks, At this rate, shouldn’t you be getting a luxury car instead? highlighting the irony of high electricity bills despite solar panel installations.
The humorous comparison drives home the campaign’s core message that switching to trusted and efficient solar solutions like Saatvik Green can help avoid inflated costs. The ad aims to make solar energy more relatable and accessible for Indian homes and businesses.
