Reliance resQ, the service and protection brand for home electronics and appliances from Reliance Retail, has launched a new brand film titled “Reliance resQ Care Plan – Taaki Khushiyon Ki List Kabhi Chhoti Na Ho.”
The campaign draws from a common reality across Indian households of how sudden appliance repair expenses often force families to put aside small personal wishes in order to manage monthly budgets.
Centered on the emotional dynamics of a middle-class home, the film follows a mother preparing the family’s monthly expense list, balancing essentials such as vegetables and school fees alongside a saree she hopes to buy for herself. When the family refrigerator unexpectedly breaks down, she quietly removes the saree from the list to accommodate the repair cost.
The narrative then takes a reassuring turn as the father returns home with all the items on her list, including the saree, revealing that the refrigerator repair is already covered under the Reliance resQ Care Plan purchased at the time of buying the appliance.
With the closing message, “Taaki aapki khushiyon ki list kabhi chhoti na ho,” the campaign positions the care plan as a safeguard against unexpected repair costs, allowing families to hold on to their everyday joys without compromise.
The film is being promoted across digital and social platforms including YouTube, Instagram, Facebook and LinkedIn.
Link to the campaign:
