Social media has become a very part of our lives, and brands have clearly understood this fact.
Last month, the whole nation witnessed a new kind of social media political war between the Aam Aadmi Party (AAP) and Bharatiya Janata Party (BJP). And those who are interested in smartphone-tech may know how CEOs of top smartphone manufacturers indulged into ugly Twitter banters. Don’t forget the mass level of trolling of stars and witty replies by VIPs to trollers. It all happens in New India, Digital India.
But the most interesting thing about brands’ social media banters is it always has some element of humour in it. And then the mass level of trolling by masses makes it even more fun. Often the end result is people get something to talk about and brands deliver their message effectively.
Have a look at recent popular Twitter engagements of brands which had everything fun, trolling, message, and user interaction.
Netflix vs Hotstar
This was a very sweet battle between Netflix and Hotstar that made Twitterati happy.
✅ We hang out every weekend.
✅ We eat all our meals together.
✅ Your parents know about us.Hate to break it to you, but we may be in a serious relationship.
— Netflix India (@NetflixIndia) May 23, 2019
https://twitter.com/marathiputra/status/1131483071092469760
Sorry, not sorry. 🙂
— Disney+ Hotstar Premium (@DisneyPlusHSP) May 23, 2019
Parle-G Asks Tinder for help this Valentine
Well, Parle-G also needs the help of Tinder and Tinder doesn’t disappoint it.
@Tinder_India , Parle-G is looking for its perfect match this Valentine's Day. Can you help spread the word?
Bio: sweet, always ready with cool facts, loves travelling and is great at starting conversations.— Parle-G (@officialparleg) February 14, 2020
Let's talk over a Chai date, Don't want you to melt here 😉
— Chaayos (@Chaayos) February 14, 2020
Hello meet @Chaayos
— Tinder India (@Tinder_India) February 14, 2020
Tinder Call For Valentine get responded by Durex, Netflix & Shalimar Paints
25 din hai Valentine's Day mein…
— Tinder India (@Tinder_India) January 20, 2020
Bacha lena apne love life ko!
— Netflix India (@NetflixIndia) January 20, 2020
You guys are Netflix and chilling and we don't get an invite? Bohot na-unsafe-y hai!
— Durex India (@DurexIndia) January 21, 2020
Bahut hi RANGeen mijaaz hain aap sabke. Humein bhi yaad kar liya karo kabhi kabhi.
— Shalimar Paints (@ShalimarPaints_) January 22, 2020
Delhi Airport took a jibe at SpiceJet on Valentine’s
Hey @flyspicejet, love how you turn my hub red, hot and spicy! #DELlovesYou #ValentinesDay2020
— Delhi Airport (@DelhiAirport) February 14, 2020
You're always in our Dil, Dilli!
.@DelhiAirport— SpiceJet (@flyspicejet) February 14, 2020
Keep it spicy! #DELlovesYou
— Delhi Airport (@DelhiAirport) February 14, 2020
For sure! Who knows; we might runway together! 😉#DELlovesyou #ValentinesDay2020
— SpiceJet (@flyspicejet) February 14, 2020
So this is how some of these engagements fold out.
