The fame of the infamous Cristiano Ronaldo has reached far and wide and no matter where you stand in the world, his name will always be known to you. This legend has earned a name for himself in not just the world of football. He has topped multiple charts in being the most marketable athlete, having a killer engagement rate on Instagram and topping charts to be the most followed celebrity on social media. Moreover, the recent debacle involving his transfer to Manchester United also made him a hot topic of discussion on social media. Ronaldo has definitely established himself to be one who leaves trails ablaze. Let’s look at a few reasons why he is the most marketable athlete in the world today.
Brand Endorsements
Ronaldo joined Manchester United when he was only 18 and was signed as an endorser by Nike back then. After a tryst of Nike’s product wear for over 60 Mercurial boots, the brand delved into a long-term partnership with the star athlete. Since then, Ronaldo has had multiple brands endorsed in his bucket and has tied up with multiple organisations where he has become their face. Herbalife Nutrition, Clear, Università eCampus, LiveScore to name a few.
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Most Followed Celebrity on Social Media
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To date, Ronaldo is the only person to have crossed 500Mn followers across the most popular social media apps of Instagram, Twitter and Facebook. He isn’t just the most followed athlete but is the most followed individual on Instagram. His engagement rate has always been one which tops the charts and his platform proves to be one of the most lucrative opportunities for any brand to have advertised. Moreover, he doesn’t just dole out content which is promotional but also posts about his personal life and moments of victory which make it even more relatable.
CR7
A lifestyle brand owned by Ronaldo, this brand offers products from a wide range of selections in the categories of eyewear, footwear, innerwear, fragrances and denim. CR7 Fitness by Crunch is also a series of gyms that offer multiple fitness programs and nutritional plans to the masses. Pestana CR7 Hotels are also another Ronaldo holding which is a series of luxury and lifestyle hotels set in the most primal locations in the world. All of these brands add to the brand value of Ronaldo, making him an attraction far beyond measure.
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Ronaldo has proved time and again that his brand is worthy to be deemed as a marketable genius. No one can measure up to his brand value, for he is someone who has won the Ballon d’Or 5 times and 4 Golden Shoes. A star athlete, he is the world record holder of the most goals scored in international soccer matches.
What do you think builds Ronaldo’s brand value apart from these reasons?
