RCB’s First-Ever IPL Title Sets Brands Into Overdrive With Emotion, Energy & Creatives

For 18 long seasons, the Royal Challengers Bangalore (RCB) chased the elusive IPL crown- always close, always dramatic, yet never quite enough. But last night in a gripping final against Punjab Kings, the script finally flipped. RCB clinched their maiden IPL title in a nail-biting six-run victory that transformed emotional anticipation into uncontainable jubilation.

With cricket icons like Virat Kohli, who’s stood by the team since its inception, tearing up in celebration, and fans erupting into cheers both in the stadium and online, the night wasn’t just about a win; it was a full-blown cultural moment.

Social media timelines turned red and gold, emotional montages of Kohli flooded the internet, and hashtags like #RCBChampion and #EeSalaCupNamde soared to the top of trending charts.
For brands attuned to India’s pulse, the moment was simply too iconic to miss. From quick-witted puns to heartfelt tributes, a stream of real-time posts flooded social media platforms, turning RCB’s long-awaited win into an advertising festival of its own. Here’s how various brands joined the celebration and made the most of this moment marketing goldmine.

Durex

 

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Zomato

 

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Swiggy

 

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Amul

 

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OPPO

 

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Philips

 

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Puma

 

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boAt

 

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VOLTAS

 

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HDFC Bank

 

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Netflix

 

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Kotak Mahindra Bank

 

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Prime Video India

 

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Federal Bank

 

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Coca Cola

 

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Bewakoof

 

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Domino’s Pizza

 

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Myntra

 

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Blinkit

 

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Flipkart

 

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Happydent

 

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Harvest Gold

 

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Daawat

 

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Nykaa Man

 

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Mother Dairy

Mobikwik

 

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Cadbury Dairy Milk

 

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