Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Railways Trolls Indigo For Extra Charges On Web Check-ins

Shubham Sachdeva by Shubham Sachdeva
November 27, 2018
in What’s Buzzing
A A

Problems seem not to end for Airline companies in our country. All of them are experiencing big losses and to compensate that, they are trying new strategies which have failed till now. Indigo recently confirmed about charging extra money on web check-ins and this started a debate online.

Source

As per our revised policy, all seats will be chargeable for web check-in. Alternatively, you may check-in at the airport for free. Seats will be assigned as per the availability. ~Prabh

— IndiGo (@IndiGo6E) November 25, 2018

Users on social media opposed this decision and demanded relief from the airline authorities. Even big corporate names including Vijay Shekhar Sharma expressed concerned but it looks like nothing gonna change this scenario for passengers.

ICYMI. All Indigo web checked-in are charged now. I thought DIY was the way forward for businesses. https://t.co/Cf5DUl0jT3

— Vijay Shekhar Sharma (@vijayshekhar) November 25, 2018

Trying to take the benefit of this situation, Indian Railways has played a smart move which is gathering attention from people all across the country.

Tweeting about their service and affordable rates, Ministry of Railways wrote “No need to pay extra charges for Web-Checkins. No long queues for checking in your luggage. Avoid unreasonable tariff & reduce your carbon footprint by travelling on the good old Indian Railways at affordable rates.” along with an image reading “Why pay a premium for web-checkins on flights…when you can just take a train?”

No need to pay extra charges for Web-Checkins. No long queues for checking in your luggage. Avoid unreasonable tariff & reduce your carbon footprint by travelling on the good old Indian Railways at affordable rates. pic.twitter.com/ks9fVphoLO

— Ministry of Railways (@RailMinIndia) November 26, 2018

The tweet has got mixed replies as some are praising the marketing tactic while others are cursing Railways for their poor quality services. Have a look at some of the responses:

Kudos for the tweet

Kudos for the tweet at the same time if cleanliness and punctuality can be maintained surely railways can be highly preferred

— Adarsh M (@MAdarshnair) November 26, 2018

A perfect jibe at Indigo

What a perfect jibe at @IndiGo6E

— pallavi ghosh (@_pallavighosh) November 26, 2018

Next time, its only Indian Railways, just for this tweet.

LOL! Love this…next time, its only Indian Railways, just for this tweet. ????????????????

— Gomathi Karri Reddy ???????? (@GomathiKarri) November 26, 2018

Nice advertisement. But beware

🙂 Nice advertisement. But beware – 1) may have to book exactly 4 months in advance or get WL-ed, wait till last day, try for tatkal and still not get confirmed; 2) If travel by sleeper class, be prepared to put up with scores of unreserved passengers making travel miserable.

— usha (@sr_usha) November 26, 2018

Never thought Indian railways could ever be proactive like the private sector.

Never thought indian railways could ever be proactive like private sector . Great stuff @PiyushGoyalOffc

— Anuj Jain (@anujvjain) November 26, 2018

Also Read: Indian Railway Ministry Gave An ‘Utterly Butterly’ Delicious Reply To Amul’s Offer On Twitter

Related Posts

Fortnightly Social Media Roundup: Smarter Ads, Better Discovery & New Ways To Connect
Feature

Fortnightly Social Media Roundup: Smarter Ads, Better Discovery & New Ways To Connect

by MM Desk
June 30, 2026

The social media landscape continues to evolve at a rapid pace, with platforms increasingly leaning on artificial intelligence, creator tools...

Samay Raina & Netflix Fuel Buzz Around India's Got Latent 2 Launch
What’s Buzzing

Samay Raina & Netflix Fuel Buzz Around India’s Got Latent 2 Launch

by MM Desk
June 17, 2026

Fresh speculation around India's Got Latent is taking over social media after Samay Raina posted a cryptic Instagram poll asking...

Latest

HUL Names Koteshwar LN As CEO Of Wellness Brand Oziva

HUL Names Koteshwar LN As CEO Of Wellness Brand Oziva

June 30, 2026
https://marketingmind.in/redcliffe-labs-appoints-kshitiz-singh-as-cbo/

Redcliffe Labs Appoints Kshitiz Singh As CBO

June 30, 2026
Liqvd Digital India Files DRHP For Rs 37 CR SME IPO, Plans To Strengthen AI & Content Capabilities

Liqvd Digital India Files DRHP For Rs 37 CR SME IPO, Plans To Strengthen AI & Content Capabilities

June 30, 2026
Adobe Expands GenStudio With AI-Powered Tools For Commerce Media & Campaign Management

Adobe Expands GenStudio With AI-Powered Tools For Commerce Media & Campaign Management

June 30, 2026
CheQ Elevates Bipin Toro & Vished Banger As Co-Founders

CheQ Elevates Bipin Toro & Vished Banger As Co-Founders

June 30, 2026
Fortune Brands Innovations Appoints Jesse Singh As CEO

Fortune Brands Innovations Appoints Jesse Singh As CEO

June 30, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.