Freedom Refined Sunflower Oil has onboarded legendary cricketer Rahul Dravid as its brand ambassador. The brand has partnered with Dravid to inspire families across India to embrace healthier cooking practices and conscious eating.
Through this association, Rahul Dravid has featured in campaigns across television, digital, and social media, highlighting the benefits of using Freedom Refined Sunflower Oil. The brand has aligned its philosophy of ‘Eat Healthy and Live Healthy’ with Dravid’s personal values of discipline, balance, and mindful choices, reflecting the consistency and reliability that both the cricketer and the brand represent.
Freedom Refined Sunflower Oil has aimed to bring purity and nourishment into Indian homes, encouraging people to adopt healthier and more active lifestyles. The collaboration with Dravid has strengthened the brand’s efforts to make everyday meals a source of wellness and joy.
“I have always believed that discipline and mindful habits are the cornerstones of a fulfilling life. Freedom Refined Sunflower Oil brings those values into the kitchen, inspiring people to lead an active and healthy life, without losing out on taste or nourishment. In my own home, ‘Freedom’ has become a trusted part of our meals, encouraging healthier and happier living. What we eat directly shapes how we feel, and I’m proud to partner with a brand that motivates families to eat consciously and enjoy every bite together,” said Rahul Dravid.
Chandra Shekhara Reddy, Senior Vice President, Sales and Marketing, Gemini Edibles and Fats India, added: “We are honoured to welcome the Rahul Dravid to the Freedom family. His diligence, balance, and consistency mirror the values we uphold as a brand. We provide oils that are nutritious, light, and flavourful, helping families adopt healthier habits. Rahul’s presence will inspire households across the country to embrace mindful cooking, ensuring that everyday meals become a source of joy, balance, and well-being.”
According to Chetan Pimpalkhute, Head Marketing, Gemini Edibles and Fats India, “Having Rahul Dravid as the face of Freedom Refined Sunflower Oil is truly special. His dedication, balance, and mindful approach to life perfectly reflect our brand’s philosophy of ‘Eat Healthy and Live Healthy.’ Through this association, we hope to inspire families across India to adopt healthier cooking habits, make conscious choices in the kitchen, and enjoy meals that nourish both body and mind.”
