Bajaj Auto’s flagship brand- Pulsar, had recently launched the largest Pulsar ever- the Pulsar NS400Z– marking an evolution in the brand’s identity to ‘Definitely Daring’.
Aiming to enhance its impact and reach, it has partnered with MOMS, an OOH communications agency of Madison World, for one of the most impactful executions in its marketing mix- 15,000 square feet building wrap in Delhi- the largest hoarding ever within city limits, as per the brand.
With this execution, the brand also becomes the only two-wheeler company to achieve such a monumental feat, the brand further stated.
Also Read: Ogilvy India Conceptualises ‘Follow Kar? Ya Chala Apni?’ Campaign For Pulsar NS400Z
As the tagline of the Pulsar NS400z suggests, “Dare the Ride, Feel the Beast”, a key highlight of the campaign is the 15,000 plus square feet canvas wrap covering one of South Delhi’s largest and most prominent buildings.
The wrap featured graphics that emphasise the Pulsar NS400z’s performance and design. Central to the design is an image of the Pulsar NS400z.
