At its annual flagship event, Amazon announced that Prime Video now has an average monthly ad-supported reach of more than 315 million viewers globally, marking a significant leap from 200 million ad-supported viewers in April 2024.
This number represents an unduplicated average monthly active ad-supported audience across Original and licensed series and films, live sports and events, and free, ad-supported live channels on Prime Video. The reach estimate is based on Amazon’s internal data over a 12-month period (September 2024 – August 2025), with some locale-specific time-frame variations based on launch dates.
Advertising on Prime Video is now available in 16 countries, including India, the U.S., the U.K., Germany, France, Japan, and Brazil, highlighting the platform’s growing international footprint and opportunities for advertisers.
This milestone reflects Prime Video’s continued evolution as a major global advertising destination, connecting brands with engaged audiences through premium content across markets.
“Reaching more than 315 million average monthly ad-supported viewers globally marks a transformative milestone for Prime Video. This expanded audience across 16 countries demonstrates our customer-obsessed approach to enhancing the viewing experience while delivering powerful opportunities for brands. We’re just beginning to unlock what’s possible when premium entertainment, engaged viewers, and innovative ad-tech converge with relevant and performant advertising at this unprecedented scale,” said Jeremy Helfand, Vice President, Prime Video Advertising.
