Paroma Dayal has joined dentsu India as Vice President – Sports, E-Sports, Gaming and Live Experiences. In this role, she has been responsible for leading integrated partnerships across sports, gaming, esports, and live experiences, focusing on combining creativity, data, and cultural insights to drive long-term brand impact and audience engagement.
She has shared the update via a post on LinkedIn.
Prior to this, Dayal has most recently served at dentsu as Vice President – Sports, E-Sports, Gaming and Live Experiences since March 2026. Before that, she worked at Quora as Senior Client Partner – APAC from December 2023 to April 2026, where she handled business development and strategy across the region. She has also been associated with MX Player as Associate Director – MX Player & MX Takatak from November 2021 to December 2023.
Earlier in her career, she has spent over three years at Viacom18 as Senior Manager – Group Head North (Ad Sales and Brand Solutions) between July 2018 and October 2021, and has also held the role of Manager – Advertising Sales and Brand Solutions across MTV, MTV Beats, VH1, Comedy Central, and Colors Infinity under Viacom from 2014 to October 2021. She has begun her journey in media sales with roles at Star India and India Today, followed by positions at Web18 Software Services and NDTV.
