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India: A country of 1.3 billion is also the land of beauty, money, and opportunities. While the country is still ...

IPL is a big stage for brands to connect with their audience in an entertaining way. The cricket event comes ...

Rebranding is a strategy that brands use from time to time to expand and their reach and target new audience. ...

Paytm, the app that started off as mobile and DTH recharge platform is now India’s most-loved payment app and it ...

Social media has given us so many positives like talented people are finally getting platforms and new careers have opened ...

Brand-name, the name by which a company is recognized by people, which goes on to create a mark so much ...

Being a popular beverage brand, Coca-Cola India has launched its Mango flavored Maaza in a new summer avatar. From now ...

Delhivery is an e-commerce logistics service provider, conceived by a group of five in the year 2011. What started off ...

Memes have become a part of internet culture and brands have started to use them in marketing too. The best ...