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According to Analytics Firm Counterpoint, Apple has a 5% market share in India. The year 2022 has just finished, and ...

18th December 2022 saw the making of a historic win by Argentina, after a long wait of 36 years at ...

Broadcast Audience Research Council (BARC) India is a Joint Industry Body founded by stakeholder bodies that represent Broadcasters, Advertisers, and ...

Many brands have gained success by providing fun and meaningful in-store experiences. Take the case of Starbucks, whose every outlet ...

Though Black Friday has significant importance in American shopping history, the concept in recent years has gained popularity in India ...

YouGov BrandIndex is a platform that continuously measures the public's perception of sectors and thousands of brands around the globe. ...

A fresh reality of e-commerce is on the horizon & brands need to get ready now to embrace it. Each ...

A report released by AdEx India, a TAM Media Research division, has reported that television volumes increased by 4% in ...

Forbes's Sixth Annual World’s Best Employers List in partnership with Statista is out. And the results are startling, to say ...