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Women related issues are on an all-time rise in our country and we see brands and celebrities bringing about these ...

Creativity and innovation go hand in hand when it comes to marketing ideas. Brands undertake all sorts of possible routes ...

Savlon, with its commitment to creating a better society, is celebrating World Braille Day with the first ever Braille enabled ...

Just a few days ago we wrote an article on how companies have marketed smartly in the past to gain ...

WhatsApp is one of the most popular messaging platforms that the world has today. Its easy, convenient and people are ...

Advertisements form such an integral part of our lives. We see them through different mediums, sometimes as hoardings, sometimes we ...

For 14 years, Alyque Padamsee was the Chief Executive who built Lintas India to be one of the top agencies ...

The businesses that run solely on designing and producing goods and services that a general consumer can buy, often use ...

Marketing is one of the key communication methods that a brand uses to promote itself. There are different kinds of ...