According to one of India’s leading e-commerce enablement SaaS platforms- Unicommerce, this year has witnessed a 17% jump in order volumes during FY25’s Black Friday sales (Nov 27- Nov 30, 2024) over last year’s equivalent sales (Nov 22- Nov 25, 2023) with the gross merchandise value (GMV) growing at 24% YoY when compared with the corresponding period of previous year.
That being said, some of the categories that, as per Unicommerce, saw an increase in order volumes included beauty, wellness and personal care products with over 34% growth as compared to that during last year’s sales and the products that were most in demand during this period were perfumes, deodorants and makeup items.
Furthermore, fashion and accessories also recorded an over 20% YoY increase in e-commerce order volumes this season, with kids apparel, travel accessories and toys and baby products taking the limelight.
These findings from Unicommerce came after an analysis of over 10 million order items processed through the platforms during the sale period of both the years, and highlighted that during the period of Black Friday Weekend, it was FMCG and agricultural products which witnessed over 34% YoY increase in order volumes pointing to high demand for plant nutrition items and healthy eatables.
The health and pharma category, on the other hand, recorded over 50% growth in order volumes, with health devices, nutraceuticals and supplements being the category highlights. Additionally, the home decor segment, which has emerged as a mainstream category across e-commerce over the last few years, saw over 40% YoY growth in order volumes during the sale. This was led by decorative items and furnishing products.
This time around, it was both brand websites and marketplaces who recorded similar growth during the Black Friday sale and recorded an uptick of over 17% and 18%, respectively in order volumes compared to last year.
Unicommerce’s report also highlighted one more interesting point- the rise of average order value during Black Friday Sale weekend, wherein wearables saw a growth in AoV by over 200% and other items and categories like computers and laptops and fashion and accessories witnessed over 25% increase in AoV each, followed by other segments like home furniture and home furnishing items which saw the AoV go higher to over 24% and 28% respectively during the Black Friday sale this year as compared to the last year.
“Every year, Black Friday sales act as a good closure to the year’s e-commerce sale events. As we continue to see rising consumer demand, these insights provide a broad picture of the evolving e-commerce industry in India”, said Kapil Makhija, MD & CEO of Unicommerce.
With a 930 Mn+ annual transaction run rate, 3550+ clients, 8800+ client warehouses and 3150+ client stores, Unicommerce works with India’s marquee brands, leading marketplaces, and logistics service providers to technologically enable end-to-end management of their e-commerce operations. Beyond India, Unicommerce also serves clients in the Middle East & Southeast Asia.
