Lux is a Latin word for luxury. Along with the quality of the products, Lux has made its name in the Indian advertising industry with some nostalgic ads featuring Bollywood beauties. The selection of actresses in Lux ads has stood out as a major reason why this brand built a recall like no other soap brand in the country.
Featuring names like Aishwarya Rai, Madhuri Dixit, Sridevi, Rekha, Madhubala, Zeenat Aman, Meena Kumari, Hema Malini, Juhi Chawla, Kareena Kapoor Khan, Priyanka Chopra Jonas, Katrina Kaif, Anushka Sharma, Deepika Padukone and Alia Bhatt, Lux has always kept up with its tag, “filmi sitaaron ka saundarya saabun (the beauty soap of film stars)”.
Let us have a look at the different ad campaigns done by Lux over the years and the Bollywood celebrities who endorsed it:
1. Aishwarya Rai Bachchan
There’s no reason why no beauty brand would rob her! She is the epitome of beauty!
2. Asha Parekh
She was one of the top stars in Bollywood from 1959 to 1973 and also a glamorous lady.
3. Babita
She was an Indian actress coming from Sindhi and British Descent. Known for her sharp facial features, she was a perfect choice for Lux.
4. Chand Usmani
She was from Uttar Pradesh. She worked in Bollywood till late 1980s.
5. Helen
The then beauty queen and dancing diva of Bolly town had the grace to charm everyone by her looks and moves.
6. Hema Malini
The Basanti of Sholay. She was also known as the Princess of Lux. The dream girl indeed!
7. Kalpana
She hailed from South India and was a jaw dropping beauty of her times.
8. Kareena Kapoor Khan
The Bebo of Bollywood,Kareena Kapoor Khan has been associated with the brand for long!
9. Katrina Kaif
Katrina became the face of the brand back in 2010 when her popularity was at its peak in India.
10. Madhuri Dixit
She is blessed with natural beauty and can make any man’s heart skip with her smile.
11. Meena Kumari
She joined the brand early in 1962. She was one of the most prominent faces in Bollywood.
12. Padmini Kolhapure
A beauty of her times graced the ad in best way possible!
13. Poonam Dhillon
She was the former Femina Miss India.
14. Priyanka Chopra
Priyanka Chopra is no more just an Indian face but an international famed diva. As soon as she won Miss World title she got featured in Lux ad.
15. Rekha
She has been the evergreen beauty of the glam town always.
16. Sridevi
A well known actress from South who moved Mumbai by her exceptional acting and her unkempt beauty.
17. Sushmita Sen
The Miss Universe who dazzled the world with her charisma was too a face of Lux.
18. Tanuja
The then superstar of Bollywood had the most prettiest eyes and face. She was a brand ambassador for the brand for long!
19. Sharmila Tagore
Saved the beautiful face for the last!
20. Alia Bhatt
The present face is the cutest and new star of Bollywood Alia Bhatt.
Do you know Shah Rukh Khan is the only man to get featured in a Lux commercial?
People over the years have always looked upon to pretty faces for their endorsements and Lux has over the years delivered with best strategies and ad to showcase the beauties and make people believe on their products!
This ad campaign by Lux in 2016 perfectly shows their journey!
Have A Look
