Nirvana by boAt, a TWS brand, has launched the latest edition of its ‘Lost in Nirvana’ campaign with Bollywood actor Ranveer Singh.
As per the brand, the campaign highlights Nirvana’s dedication to delivering an unparalleled sound experience, enhanced by technology through global partnerships.
The campaign includes a print advertisement showcasing Singh fully immersed in the audio world of Nirvana. The brand further clarified, to back their claim of competing with their global counterparts they show their product line up- Nirvana Space, Nirvana IVY, and Nirvana Ion ANC Pro.
The brand showcases a line up of technology partnerships which are enabling these tech advancements such as Hi-Res Audio, LDAC, mimi, Hi-Fi, Google, and more delivering cutting-edge audio technology to consumers worldwide.
Adding an artistic touch to the campaign is a collaboration with TOOSID, a renowned artist. As per the brand, his bold and raw approach mirrors the technological innovation of Nirvana, particularly in the new Nirvana IVY, India’s first True Wireless Stereo (TWS) device to feature Dynamic Head Tracking and 360° Spatial Audio.
In addition to the print ad, the campaign also includes a digital film that showcases the Active Noise Cancellation (ANC) feature of the Nirvana Ion ANC. The film depicts Singh walking through a chaotic, noisy street, yet completely ‘Lost in Nirvana’, as the ANC blocks out the surrounding noise, creating a transformative audio experience.
The campaign is a combination of innovation, immersive sound, and the emotional connection people have with their music.
Click here to watch the ad campaign-
Commenting about the launch, Aman Gupta, Co-Founder and CMO, boAt, said, “We are incredibly excited, and we’ve worked very hard to be able to make such products and claim what we are claiming, where a young Indian electronics brand is breaking stereotypes and taking global competition head on.”
“With Singh leading the way, we’re showcasing the best in audio innovation through our premium Nirvana range, highlighting features like Dynamic Head Tracking and 360° Spatial Audio, which are firsts for any Indian brand. This campaign is all about creating a truly immersive experience that connects our consumers with their music on a deeper level,” he added.
