Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

New Company In Decacorn List: PhonePe

Priyanka Kesarwani by Priyanka Kesarwani
January 28, 2023
in What’s Buzzing
A A

PhonePe joins the Decacorn Club and becomes India’s most valuable payments company with a $12 billion valuation.

PhonePe, a Walmart-backed payments company, announced today that it has secured “$350 million from private equity firm General Atlantic at a $12 billion value”, making it the most valuable payments company in India.

According to a PhonePe spokeswoman, a second round of funding from renowned international and Indian entrepreneurs is anticipated to conclude next month.

First-tier foreign and Indian investors may contribute up to $1 billion to the company’s most recent round of fundraising, which includes the investment. With this fundraising round, the domestic digital payments start-valuation up’s has increased by around $5.5 billion in 2020 by more than double. It has become a member of the $12 billion decacorn club.

A Decacorn: What Is It?

A private corporation valued at more than $10 billion is referred to as a decacorn company. Many international tech startups may be found among them.
You’ll see that I said, “private.” Hectocorns and unicorns are likewise affected by this.
When individuals and the media discuss unicorns, they typically bring up a wide range of businesses with valuations of more than $1B, including several publicly traded ones.
When a business becomes public, it ceases to be a hectocorn, decacorn, or unicorn.

List of all Indian decacorns

PhonePe has joined India’s decacorn club, that currently includes four companies—Nykaa, Swiggy, Flipkart, and BYJU’s—with its most recent $12 billion value.

Let’s Checkout all 5 Decacorns:

Swiggy- Following a $700 million investment round headed by Invesco last year, Swiggy has become a decacorn. After that in January 2022, Swiggy’s worth roughly quadrupled to $10.7 billion.

Swiggy is preparing to launch its IPO this year, following the lead of its competitor Zomato, which accomplished so in July 2021.

Nykaa- After making a sensational IPO debut in November 2021, Nykaa’s valuation increased to around $ 13 billion. The business’s worth at the time was Rs 95,437 crore ($12.86 billion), thanks to the 89.2% increase in Nykaa’s share price to Rs 2,129, which helped the company join the decacorn club.

BYJU’s- The now-IPO-bound BYJU’s joined the decacorn club in June 2020 as a result of a fundraising round sponsored by Silicon Valley VC Mary Meeker’s Bond Capital. Byju, a company situated in Bangalore, was valued at $10.5 billion at the time thanks to an estimated $100 million investment.

Flipkart- When Flipkart secured a $500-600 million new funding round, headed by its current significant investors, at the enormous valuation of $10 billion, it had been almost ten years. It’s fair to argue that Flipkart achieved decacorn status at a period when just a small number of businesses were members of the unicorn club.

PhonePe- PhonePe is the most recent to join India’s decacorn list. Founder and CEO Sameer Nigam stated in a statement that PhonePe will utilize the proceeds from the current fundraising, which increased its valuation to $12 billion, for new and existing companies, including insurance, wealth management, and lending.

Although the Indian government recently encouraged the nation’s cash-loving businesses and customers to accept digital payments, it also wants to curb the influence of payments firms, aiming to limit any one firm’s customer base to 30% by the end of 2024.

PhonePe has India’s largest market share

According to data from the National Payments Corporation of India (NPCI), PhonePe has a 46% market share in December. According to a Reuters study, SoftBank-backed Paytm had a 14.7% market share while Google Pay, controlled by Alphabet, had a 34% market share.

Buy-now-pay-later, personal loans, and merchant loans are just a few of the financial services that Paytm, a company with a current valuation of $4.2 billion, has witnessed rapid development.

PhonePe, in which American retail behemoth Walmart acquired a controlling share in 2018, concluded its independence from Indian e-commerce juggernaut Flipkart last year and moved its registered offices from Singapore to India.

Related Posts

The Blink Economy Why Attention Has Become India’s Most Contested Commodity
Feature

The Blink Economy: Why Attention Has Become India’s Most Contested Commodity

by Masaba Naqvi
December 11, 2025

It usually begins as a harmless swipe. You pick up your phone to check one message, and suddenly you’re three...

Fortnightly Social Media Roundup: AI-Powered Tools, Reels Updates, & Creator-Focused Enhancements
What’s Buzzing

Fortnightly Social Media Roundup: AI-Powered Tools, Reels Updates, & Creator-Focused Enhancements

by MM Desk
December 9, 2025

This fortnight, social media platforms have introduced updates aimed at making content creation more efficient, improving user experience, and expanding...

Latest

Bruna Piovesan Takes Over As Global Head Of Marketing At Uber Advertising

Bruna Piovesan Takes Over As Global Head Of Marketing At Uber Advertising

December 12, 2025
From Bumrah’s Speed To Prajakta’s Sass: 7 Ads You Can’t Ignore

From Bumrah’s Speed To Prajakta’s Sass: 7 Ads You Can’t Ignore

December 12, 2025
2026 Will Be About New Categories, New Markets, & Intelligent Expansion: VI-John’s Ashutosh Chaudharie

2026 Will Be About New Categories, New Markets, & Intelligent Expansion: VI-John’s Ashutosh Chaudharie

December 12, 2025
Millennial Achievers 2025: Zainab Shaikh On Fearless Reinvention, Storytelling, & The Power of Next-Gen Marketing

Millennial Achievers 2025: Zainab Shaikh On Fearless Reinvention, Storytelling, & The Power of Next-Gen Marketing

December 12, 2025
Asli Masale, Real Smiles: How MDH Ads Turned Dadaji Into A Kitchen Legend

Asli Masale, Real Smiles: How MDH Ads Turned Dadaji Into A Kitchen Legend

December 12, 2025
Niraj Mishra Joins Amazon MX Player As Head of Growth & Product Marketing

Niraj Mishra Joins Amazon MX Player As Head Of Growth & Product Marketing

December 12, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.