Netcore Cloud, one of the global leaders in MarTech and customer engagement solutions, has expanded its partnership with Google Cloud to elevate its product discovery, AI-powered search, merchandising and customer engagement marketing platforms.
As part of the collaboration, the MarTech company will leverage Google Cloud’s Generative AI technologies to help brands deliver more impactful hyper-personalised experiences that boost customer retention and revenue growth in markets across India, SEA, Middle East, and North American markets.
Traditionally, product discovery and marketing platforms have relied heavily on zero- and first-party data constructs to enable 1:1 personalisation and targeted communication.
Hence, by combining Google Cloud’s expertise in data analytics and generative AI with Netcore’s deep experience across sectors like ecommerce, banking, finance, securities, insurance, and travel, Netcore wants to create solutions that ensure every brand touchpoint delivers maximum value and enhances the overall customer experience.
As per Netcore Cloud, brands will benefit from Google Cloud’s AI technologies alongside its Forrester- and Gartner-recognised product discovery and marketing solutions, robust data sets, and AI-powered tools that deliver superior customer engagement and, ultimately, drive revenue growth.
The collaboration aligns with Netcore Cloud’s strategic goal of doubling its ARR by 2027 and expanding its footprint across North America, Europe, and Southeast Asia.
Furthermore, the partnership also enhances Netcore Cloud’s Co-Marketer platform, delivering powerful scenario planning tools to forecast key metrics such as purchase frequency, average order value (AOV), and replenishment cycles. Additionally, the platform provides insights into the relationship between online and offline behaviour, empowering brands to build seamless omnichannel strategies that enhance engagement across every marketing touchpoint.
Key benefits of the collaboration, as per Netcore Cloud, include:
- Seamless Integrations: Google Cloud’s gen AI technologies will seamlessly integrate with Netcore’s platform, significantly improving its usability and efficiency for brand marketers.
- Advanced AI Infrastructure: Leveraging Google Cloud’s Gemini models and Vertex AI platform, Netcore can enable advanced personalization across multiple channels and deepen data-driven engagement strategies.
- Deeper Data Insights: Enhanced connections with tools such as Google Analytics, BigQuery, and Ads Data Hub will help unlock enriched customer intent data and enable product catalogue sentiment analysis, giving brands deeper insights into consumer needs.
- Optimised Search and Recommendations: Netcore’s use of Google Cloud’s enterprise search tools will help boost search relevance and product recommendations, effectively handling complex, long-tail queries with precision.
- Conversation Agents: Gen AI-powered interfaces, built on Google Cloud’s Vertex AI platform and Gemini models, help guide customers to their desired products with minimal touchpoints, streamlining journeys and improving conversion rates.
Commenting on the development, Kalpit Jain, Group CEO, Netcore Cloud, said, “With our sights set on doubling our ARR, this partnership forms a critical part of our growth strategy. By creating such powerful synergies we are confident about unlocking new growth opportunities collectively thereby redefining customer engagement and delivering exceptional value to our clients worldwide. Together with Google Cloud, we are building the future of customer engagement, one where every interaction creates value, fosters loyalty, and drives sustainable growth for brands.”
To this, Siddharth Gopalkrishnan, Chief Operating Officer, Netcore Cloud, added, “Our partnership with Google Cloud has evolved tremendously over the years, and with this new chapter, we are doubling down on our commitment to unlock unprecedented value for our customers. We are excited to leverage this strengthened collaboration to rapidly scale our presence across SEA, the Middle East, and the US, driving growth at an accelerated pace.”
Furthermore, Bikram Singh Bedi, Vice President and Country MD, Google Cloud India, also said, “Netcore Cloud and Google Cloud have been collaborating over the past few years, exploring various avenues for customer and product data enrichment to drive personalised experiences. The expanded partnership deepens this collaboration, with Netcore integrating Google Cloud’s generative AI technology, powered by state of the art infrastructure, into its product discovery and customer engagement solutions.”
