Nazara Technologies has announced that its wholly owned subsidiary, Nazara Technologies UK, has signed definitive agreements to acquire a 50% controlling stake in Bluetile Games S.L. (formerly Playvalve S.L.) and BestPlay Systems S.L. for $100.3 million (approximately INR 918 crore). The transaction has aimed to strengthen Nazara’s global gaming platform with a focus on AI-enabled development, engagement and distribution.
Bluetile has operated a portfolio of casual and social mobile games, including titles such as Yatzy, Domino Legends, Mahjong Voyage and Spade Stars, with nearly 375 million downloads and 22 million monthly active users across 17 live games. BestPlay has added a rewarded engagement layer with 2.2 million monthly active users, supporting player acquisition, retention and cross-promotion across the portfolio.
The combined platform has integrated artificial intelligence across game development, data infrastructure, marketing and live operations, enabling faster development cycles and optimisation. The business has been led by Raymond Stauffer, alongside a leadership team with experience across companies such as Google, Zynga, King, Voodoo, Moonactive and Meta.
For the twelve months ended December 2025, Bluetile and BestPlay have reported combined revenue of $153.6 million (approximately Rs 1,405 crore) and EBITDA of $27.7 million (approximately Rs 254 crore), reflecting growth over the past three years.
As part of the transaction structure, Nazara has acquired an initial 50% stake, with a call option to acquire the remaining stake by 2028 at a valuation linked to 6.6x trailing EBITDA. The deal has also included performance-linked earn-outs, with a most probable payout estimated at $98.2 million, contingent on achieving revenue and EBITDA targets between CY2027 and CY2029.
The acquisition has been positioned to create a scalable platform for AI-enabled game development, distribution and publishing by combining Bluetile’s development capabilities, BestPlay’s engagement platform and Nazara’s global publishing ecosystem.
“Nazara UK’s acquisition of Bluetile and BestPlay brings proven strengths across game development, player engagement and distribution, and will add meaningful synergies to our global gaming platform.
The team has embedded AI at the core of its operations — not just as a tool, but as a competitive advantage across development, marketing and live operations. This acquisition marks an important step in our strategy to build AI-enabled, globally scalable gaming businesses. We are excited to welcome Raymond and his team to the Nazara family” — Nitish Mittersain, CEO, Nazara Technologies
“Joining Nazara is a natural next step for Bluetile. Over the past several years, we’ve built a platform where technology and AI play a central role in helping us develop and scale games faster, stay lean operationally, and maximize user monetization. Nazara brings global scale, capital and strategic expertise that will allow us to accelerate growth and expand our portfolio worldwide.” — Raymond Stauffer, General Manager, Bluetile Games
