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2 minutes read

Mumbai, Nagpur Police Uses Gully Boy Memes To Promote Road Safety Online

| Published on January 10, 2019

Meme marketing is the next big thing when it comes to attracting audience with creative content. The trailer of Bollywood film Gully Boy, featuring actors Ranveer Singh and Alia Bhatt is out and is creating buzz. Soon after its release, netizens took to social media to express their views about the trailer. Many took the opportunity to come up with hilarious memes and jokes. Joining the fun online, Mumbai and Nagpur police came up with a message about road safety and its helping to raise awareness.

As Alia Bhatt’s dialogue “Mar jayega tu” became the new topic for meme-makers online, the cops used the line to make an important point about road safety. “When he argues to ride a motorcycle without wearing helmet,” they tweeted. But instead of the viral hashtag of #GullyBoy they changed it to #SillyBoy.

Twitterati loved it giving it and praised the creativity.

Please do that


Nagpur Police joined the meme-run online and used Ranveer Singh’s dialogue to convey an important message. Using Singh’s line “Apna time aayega” the cops urged people to have patience while waiting at traffic signals. “When you are frustrated with the long countdown at the Traffic Signal…Just say to yourself… #PatienceMyBoy.”

Directed by Zoya Akhtar, Gully Boy is based on the life of underground rappers from the streets of Mumbai and is all set to hit the screens on February 14 this year.

Also Read: Meet The Team Behind Mumbai Police’s Creative Tweets

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