Motul, a synthetic engine oil brand, has launched its new TV commercial (TVC) campaign- ‘Race-Like Performance in Road-Like Conditions.’
The campaign underscores Motul’s premium car engine oil product portfolio, featuring the newly launched 8000 Perfomax, 8000 SUV, and 300V, all of which are fully synthetic engine oils.
The campaign’s creative approach draws on Motul’s rich racing heritage, bringing the same performance standards to elevate everyday driving experiences.
The TVC showcases how Motul enables vehicles to overcome road obstacles with the same ease as a race car on a track. The obstacles in the commercial symbolise the challenges faced on Indian roads, reinforcing the message that Motul products ensure top-notch performance in all conditions, as per the brand.
The campaign will be rolled out across TV channels and digital platforms.
Link to the ad campaign:
Commenting on the campaign, Nagendra Pai, CEO, Motul India and South Asia, said, “At Motul, we are committed to bringing the best of racing technology to everyday driving. Our latest TVC reflects this commitment by demonstrating how our products, particularly the 8000 Series (Perfomax and SUV) made for India, deliver a race-like performance in the most challenging local road conditions. We are thrilled to introduce our revamped range of high-performance engine oils to the Indian market, a testament to our ongoing dedication to innovation and excellence.”
Preetam Goswami, Director Marketing- Motul India and South Asia, added, “Through this campaign, we want to amplify Motul’s unique story of connecting racetrack to everyday road track. In the motorcycle segment, Motul’s premium fully synthetic engine oils are synonymous with cruising, racing and off-road bikes, and the intent is to extend the same for our car engine oil range too. With Motul, superior engine protection is a given; but the brand promise is an enhanced driving experience that reflects the Motul’s motorsport heritage.”
Sameet Ali Soni, Executive Creative Director, VML, commented on the campaign, “Motul is an iconic engine oil brand. However, it is often perceived as a brand that is available only for motorcycle engine oils. To break this misconception and increase awareness we felt why not leverage Motul’s association with motorsports. Even though people do not drive on racetracks daily; life is a race, and racetracks are aspirational for anyone driving cars. This commercial uses the classic technique of juxtaposing the racetrack and the road. We shot the ad at the Buddh F1 Circuit in Greater Noida and had various hurdles that appear on the road like a handcart guy, animals, and even a Baraat that actually come on the track, thus adding to the overall quirk and madness, while landing the point that you get a race-like performance from your car on road-like conditions.”
