Mother’s Recipe, a homegrown ethnic food brand, has launched a new Chutney Rap Anthem video.
This rap anthem captures the essence of how Mother’s Recipe Chatpata Chutneys elevate the flavours of Indian snacks, the brand said.
The video is an explosion of colours, rhythm and visuals, bringing together India’s street foods with a catchy beat. It showcases a wide range of snacks like samosas, paneer tikka, bhel puri, golgappa and more, each enhanced with the touch of Mother’s Recipe Chatpata Chutneys, as per the brand.
In a bid to connect with today’s dynamic and youthful audience, the brand has taken a bold step by creating a rap anthem that resonates with the contemporary love for Indian street food. The rap anthem stands out with its lyrics that highlight the versatility of Mother’s Recipe Chatpata Chutneys.
The anthem communicates how these chatpata chutneys can enhance the taste of any dish, be it a traditional samosa or a contemporary paneer tikka. The upbeat music and rhythmic flow are designed to connect with a younger audience, making the anthem both memorable and enjoyable.
The rap’s chorus- “Snacks khane ka koi bhi ho dhang, Mother’s Recipe ho humesha sang”– captures the essence of the campaign.
The Chutney Rap Anthem video features a diverse mix of Indian faces and a range of popular snacks, highlighting snack time with Mother’s Recipe Chatpata Chutneys. The brand clarified, the video’s fast-paced style and youthful vibe make it relatable for the younger generation, who are always on the lookout for quick, tasty and authentic food experiences.
Click here to watch the new rap anthem.
Commenting on the launch, Sanjana Desai, Executive Director, Mother’s Recipe, said, “At Mother’s Recipe, innovation meets tradition. Our Chutney Rap Anthem is a fresh take on how we bring flavours to life. We wanted to connect with the younger audience by merging the vibrant street food culture of India with a modern twist, showing that no snack is complete without our chatpata chutneys.”
