A great fashion brand not only provides a steady flow of great designs and collections. It does much more, by continuously using innovation and creativity in not just design, but marketing as well.
A medium-sized apparel brand with some good designs and great marketing skills fares much better than a large-scale brand with exceptional designs but no marketing plan.
And that is exactly how some of the top brands in the world, are always at the top of their game, becoming the most sought after. Let’s take a look at some of the most-valued apparel brands in the world.
1. Nike
The American multinational that makes some of the world’s phenomenal footwear, apparel, accessories, and equipment, is valued at more than 33 billion U.S. dollars, which is an increase of nearly three billion U.S. dollars from the previous year.
To remain popular and stay in the lead, Nike spends a large chunk of money on various promotional and advertising initiatives.
It uses current happenings in the world to its full advantage in promoting its products and makes memorable advertisements, that are remembered for a long time.
It also associates with relevant personalities across all strata of society.
2. Gucci
In 2022, the Gucci brand was valued at approximately 18.1 billion U.S. dollars. This was approximately 2.5 billion dollars more than in the previous year.
The Italian luxury house offers some of the best in-trend apparel, accessories, and footwear, that appeals to every group of buyers.
Gucci focuses on inclusivity, making products fascinating for all genders.
3. Louis Vuitton
In 2022, Louis Vuitton was valued at approximately 15.1 billion U.S. dollars.
Think of owning a luxury handbag? It has got to be a Louis Vuitton bag. The brand spells fashion and functionality. With thoughtful designs and that brand logo that spells poise, a Louis Vuitton accessory is a guaranteed head-turner.
Balancing tradition and innovation, Louis Vuitton banks heavily on its image-that of sophistication and innately beautiful design with ultimate quality.
Its emphasis on exclusivity makes the brand more desirable.
4. Adidas
Not far away from its competitor Nike is Adidas. Valued at $14.3 billion, Adidas focuses on its user & benefits-based positioning strategy. This helps in building a strong and distinct image of its products among the minds of consumers.
5. Lululemon
Lululemon is valued at $14.1 billion.
The brand has adapted to the continually changing environment, incorporating and using modern methods of marketing, along with the traditional approaches and formats.
With a strong social media fan base and an online community of brand ambassadors, Lululemon manages to create brand loyalty.
6. Zara
The Spanish clothing brand, which literally shook up the fashion industry with its upside-down model, is valued at $13.5 billion.
A lot of this success can be attributed to its quality of being adaptable and responding to market demands.
7. Chanel
The brand that is credited with making the color black popular, is valued at $13.2 billion.
A brand that is very ‘for the people, Chanel has managed to break stereotypes through its breakthrough collections over the years. It is this fashion house that bought the ‘jersey’ into use in modern high fashion, and also is credited with introducing the Little Black Dress.
Sources:
https://www.statista.com/statistics/632210/nike-brand-value/
https://www.lectra.com/en/library/guccis-strategy-what-does-it-take-to-be-1-hottest-brand
https://thevou.com/fashion/top-fashion-brands/
https://thestrategystory.com/2021/04/03/chanel-marketing-strategy/
