The year 2021 has almost come to an end and all we can do is look back to the rollercoaster this year has been. While the year was all about the pandemic, vaccination, lockdowns, and unlocking, and so much more, brands took great interest in marketing their product in the most creative way possible.
For this, social media platforms came in handy the most. Since the whole world had shifted online from working to learning to entertaining, social media platforms were all the rage.
Twitter, for one, witnessed some of the most iconic tweets of all time. Recognizing the awesomeness of some of those tweets, Twitter’s marketing team has rolled out a list of tweets that garnered a lot of attention.
From groundbreaking launches to campaigns driving the cultural conversation, here are the standout brands that take the crown for connecting us to powerful moments like no one else could.
Most Tweeted about Brand
We couldn’t sleep last night for obvious reasons. TODAY = #DISNEYPLUSDAY 🎈🥳🎁🌟💙
Get ready for exciting announcements and exclusive premieres from @Disney, @Pixar, @Marvel, @StarWars, @NatGeo, and more. pic.twitter.com/jVOUfELU4u
— Disney+ (@disneyplus) November 12, 2021
Best campaign with an electrifying launch
We’ve electrified America’s truck. Watch here as we reveal the all-electric #F150Lightning. https://t.co/utiomvR9q6
— Ford Motor Company (@Ford) May 20, 2021
The best campaign that connected to a major moment
❤️ this tweet to be notified when the count begins. Yup, we’re giving away one million dollars in our #MTNDEWMAJORMELON ad on Sunday.
NO PURCH. NEC. Legal res 50 US/DC 18+ (19+ NE&AL). Ends w/1st verified answer or 3/31/21. Rules: https://t.co/ZN3BJC2YDT pic.twitter.com/6WtxpdAzkL
— Mountain Dew® (@MountainDew) February 1, 2021
Most Popular Brand Tweet
So about that time Steve went off to college… #BluesClues25 pic.twitter.com/O8NOM2eRjy
— Nick Jr. (@nickjr) September 7, 2021
Best brand presence
ba da ba ba ba really didn’t have to go that hard
— McDonald’s (@McDonalds) April 30, 2021
Most Tweeted brand hashtag
Tune in 9/23 at 3 p.m. PT for a #NintendoDirect livestream featuring roughly 40 minutes of information focused mainly on #NintendoSwitch games launching this winter. pic.twitter.com/feHBEKfHPG
— Nintendo of America (@NintendoAmerica) September 22, 2021
Best Campaign To Creatively Push The Envelope
You know your sun sign. You know your moon sign. But have you ever wondered about your OREO sign? 🧐.
❤ this to receive your very own OREO scope reading based on how you Tweet. #StayPlayful pic.twitter.com/HvU9rxfW4X
— OREO Cookie (@Oreo) May 17, 2021
The best campaign that said “Thank You” for all of us
Join us in celebrating the stories of four incredible nurse heroes. #ThankYouNurses #HeroesBehindTheMasks
— CeraVe (@cerave) May 7, 2021
