Jio has captured Indian telecom market very quickly. The marketing and revenue model of Jio is based on providing quality service to a mass number of consumers in the country. IPL has become a great platform for brands to advertise their services and products. Also, cricket is watched by all age group which makes it more valuable for advertisers. Brands every year spend crores of rupees to advertise during IPL using different methods and Jio has played a smart move this year that ensures its presence in all the matches of IPL 2018.
The Jio brand logo will be seen on the kits of all the eight IPL teams which makes the presence of Jio in every IPL 2018 match possible. Last year Jio had a deal with 7 IPL teams about sponsorship and this year they have tied up with Kings X1 Punjab as well. According to a report, among all the 82 sponsors Jio had the highest recall value. Jio’s 80% recall value was even better than the IPL title sponsor Vivo. Interesting!! isn’t it?
Harish Bijoor, the Business strategist and owner of Harish Bijoor Consults Inc, appreciates Jio’s strategy during IPL he believes Jio is in the right direction. Along with winning Indian hearts with its service Reliance still wants to attract users by interactive marketing on big platforms.
Reliance is looking to capture 99% of the Indian mobile using population with its LTE network by November. Presently more than 86 percent of Indians have Jio as the service provider and no other name is near to their success.
The IPL 2018 will be broadcast all across India on ten Star Sport Network channels in six languages which gives Jio the best chance to reach the maximum audience in the most productive way.
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