TVF Aspirants, starring Naveen Kasturia, Abhilash Thapliyal, Sunny Hinduja and Shivankit Parihar, shows the lives of UPSC aspirants who spend years studying for the exams and where does life take them once they clear them.
Now, although their story is aspirational in the true sense, what’s even more unique is the marketing strategy set in place in the promotion of this show. Starting off with the launch of the trailer and it’s announcement on the TVF’s social media platforms, the show soon started gaining popularity amongst it’s target audience
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With heavy promotions on social media, the show soon started getting media coverage and the cast started interacting much more with the audience in the days to come. From picking up on moment marketing trends with the famous Rahul Dravid meme; TVF Aspirants presented in collaboration with Unacademy set the bar for all social media campaigns when it came to putting out the most trendy, relevant and engaging content.
Moment Marketing Posts
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Covid Awareness
TVF also joined hands with Simply Blood and Covid Resources.in, with the initiative of promoting awareness and raising funds for Covid-19 resources. A Live stream was conducted wherein the Cast of Aspirants was also involved in the same. Furthermore, a contest was also conducted wherein TVF reached out to its audience and asked them to share their reaction on the finale video which would then be broadcasted to all, as a dedication to all aspirants and viewers.
In-House promotion
The actors of the web series also took to promoting the show on their personal handles which helped in gaining much more traction on the show. Posting images from behind the scenes and on set visuals helped garner interest amongst the audience.
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Created by Arunabh Kumar and Shreyansh Pandey, the show has been written by Deepesh Sumitra Jagdish and directed by Apoorv Singh Karki. TVF has done a brilliant job in promoting the show in the most organic manner which appeals to the Indian audience by being extremely relatable and engaging.
