Marico has announced that it has signed definitive agreements to acquire a 60% stake in Cosmix Wellness Private Limited, which owns Cosmix, a digital-first functional wellness brand, at an equity valuation of about Rs 375 crore. The transaction will see Marico acquire a majority stake, while the founders will retain the balance shareholding and continue to lead the company.
Cosmix offers a range of plant-based protein powders, fermented yeast protein powders and functional superfood blends, and has recently expanded into functional foods such as plant-protein pancake mixes and plant-protein bars. The company is bootstrapped and has been profitable since inception, scaling to around Rs 100 crore in annual recurring revenue over the last six months, with a high-teen EBITDA margin profile.
Founded in 2019 by Vibha Harish and Soorya Jagadish, Cosmix focuses on vegan and gut-friendly formulations, with an emphasis on sustainable sourcing and a root-cause approach to wellness. The brand has built a strong direct-to-consumer presence, supported by repeat purchase rates, customer lifetime value and brand recall metrics. It also holds the top bestseller position in the plant-protein category across major e-commerce and quick-commerce platforms.
Going forward, Cosmix plans to drive profitable growth while expanding into adjacent wellness and nutraceutical categories through new product launches, strengthening its multi-channel distribution and continuing to build a premium brand focused on innovation and differentiation.
Saugata Gupta, MD and CEO, Marico Limited, said, “The investment in Cosmix brings another strong and differentiated brand into our digital-first portfolio. We foresee immense potential in the wellness and plant-based nutrition space, and Cosmix has already demonstrated deep consumer resonance with its best-in-class, innovative offerings. Together, we are committed to accelerating their journey, expanding into relevant adjacent wellness categories, and building a sustainable, profitable brand that inspires trust and delivers meaningful value to consumers across India.”
Vibha Harish and Soorya Jagadish, Co-founders, Cosmix said, “We started Cosmix to champion clean ingredients and honest communication – creating the kind of wellness products we wanted for ourselves and our community. Partnering with Marico is a defining moment for that mission. We see incredible synergies in R&D, manufacturing and more. Seeing such a long, beautiful future for Cosmix makes us incredibly happy. Together, we’ll continue building one of India’s most loved, ethical, and trusted wellness brands.”
