Libas has unveiled the 10th edition of its flagship Purple Days Sale alongside its new campaign, #MoveOnWithLibas, positioning the sale window around themes of confidence, independence and self-expression. Timed just after Valentine’s Day, the campaign encourages consumers to move beyond traditional romance and embrace individuality through fashion.
The campaign is being amplified through outdoor billboards, audio platforms and influencer integrations. Libas has also partnered with Fast&Up, Love Earth, Burgrill, Bare Anatomy and Blue Tea to extend Purple Days beyond fashion into beauty, food and wellness categories.
The opening day saw high demand, with a surge in digital traffic leading to a temporary website outage. Long queues were witnessed outside the Libas Lajpat Nagar store, where shoppers stood in line for nearly three hours to access the sale.
Offering up to 70% off across categories, the offline Purple Days Sale was live across Libas stores pan-India for two days. The online sale continues on the Libas website and app until February 22, 2026.
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“Nisha Khatri, Head of Marketing at Libas, said, “Purple Days Sale has grown into one of our biggest marketing moments, and the 10th edition has opened with record momentum. With #MoveOnWithLibas, we’ve taken a more radical and modern approach to this year’s Valentine’s Day, shifting the narrative from traditional notions of love to choosing yourself and moving forward with confidence. The campaign keeps the excitement of value shopping intact while making the message more relevant to today’s consumers. The Day-1 traffic surge, temporary site outage, and store queues reflect the scale at which customers are engaging with the sale this year.”
