The Directorate of Tourism, Union Territory of Ladakh has issued a Request for Proposal (RFP) to strengthen Ladakh’s positioning across domestic and global tourism markets.
The scope of work is extensive, covering end-to-end branding, content creation, and digital management. This includes large scale production of photography and videography assets across seasons, development of brand films and short format content, and creation of brochures, maps, and outdoor campaign designs to support tourism promotion.
Ladakh Tourism is inviting proposals for a Branding & Social Media Agency — a rare opportunity to craft powerful narratives from the Himalayas.
Be part of India’s most iconic travel destination.Link : https://t.co/GWwyZ3WjrA#LadakhTourism @tourismgoi @PIB_India @dio_leh pic.twitter.com/Xr3OUmKcR0
— Ladakh Tourism (@utladakhtourism) March 21, 2026
A key component of the mandate is strategic brand building, where the selected agency will develop an umbrella tagline along with multiple sector specific themes across categories such as adventure, culture, wellness, wildlife, and astro tourism. This aims to create a cohesive messaging framework that can be used consistently across platforms and campaigns.
The agency will also take charge of managing Ladakh Tourism’s social media presence across platforms like Facebook, X, Instagram, and YouTube. The mandate includes daily content creation, high frequency posting, real time engagement, and execution of seasonal campaigns, with a focus on increasing visibility, engagement, and follower growth.
In addition, the project requires execution of integrated marketing campaigns and continuous content innovation, including festival creatives, event branding, and digital storytelling. The agency will also be responsible for maintaining a long term digital asset bank and ensuring consistent communication across all tourism touchpoints.
The bidding process began on March 21, 2026, with proposals due by April 6, 2026, and will follow a structured evaluation model combining technical and financial criteria. Overall, the mandate reflects a strategic push by Ladakh Tourism to professionalize its marketing ecosystem and position the region as a year round, globally competitive destination.
