The Kerala Policy Facebook page has 995,317 likes.

Yes, 995,317 likes.

It is currently the most popular Facebook pages in India, after surpassing the Bengaluru Police Facebook with the help of the people of Kerala. Oh, it is even more popular than the New York police department.

Here’s why?

As soon you open their Facebook page, the cover catches your eye and brings a smile to your face. It is the most appropriate graphic to portray the reality and nature of any Police force. Here is where the journey starts. Then comes regular videos and memes which are used to spread multiple social messages. It uses social media to provide entertainment while leaving an impression on the users. Also, try commenting on their posts. A humorous reply will see you soon.

A fullstop to the horrific Kiki Challenge

The department used social media to portray the risks behind the trending Kiki Challenge. It was a viral video soon after it was posted. It condemned the dangerous challenge by showing a young lad attempting the challenge and landing in a policy car after getting hit.

The Microsoft news

Because of the Kerala Police page growing fan base, popularity and effective communication, it has been selected by Microsoft for a study on new age media interactions to be conducted in Bengaluru. It is the only one from India which has been selected.

An official press release by police information center stated “Kerala Police was selected on the basis of the work they have been doing through social media, especially the way they communicate through their Facebook page, which has gained them a huge public support” regarding this development.

This is Indeed a major victory for Indians considering their influence and popularity in Social media and the world. Better yet, it is for the right thing and spreads the right message.