Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    AI Didn't Change What Agencies Make, It Changed What They're For

    AI Didn’t Change What Agencies Make, It Changed What They’re For

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    AI Didn't Change What Agencies Make, It Changed What They're For

    AI Didn’t Change What Agencies Make, It Changed What They’re For

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Business

Kajaria Tiles Extends Principal Sponsorship With RCB Women For 2026 Season

Kajaria Ceramics and Royal Challengers Bengaluru have continued their partnership ahead of the 2026 Women’s T20 League season.

MM Desk by MM Desk
January 8, 2026
in Business
A A
Kajaria Tiles Extends Principal Sponsorship With RCB Women For 2026 Season

Kajaria Ceramics has extended its partnership with Royal Challengers Bengaluru, continuing as the Principal Sponsor of the RCB Women’s Team for the 2026 season. The association has remained in place since the inaugural season of the Women’s T20 League in 2023 and has been renewed ahead of the upcoming edition of the tournament.

The partnership has aligned with the growth of the Women’s T20 League and has progressed alongside increasing viewership and fan engagement over the past seasons. Kajaria Tiles has retained front-of-jersey branding for the RCB Women’s Team, maintaining visibility across league matches and related platforms.

The association has also included efforts beyond brand presence, with Kajaria Tiles having supported initiatives linked to women’s cricket development, community participation, and broader inclusion within the sport. The sponsorship has continued to position the brand within the women’s cricket ecosystem as the league has expanded its reach and influence.

For the 2026 season, Kajaria Tiles has planned further engagement with fans through digital campaigns in collaboration with the RCB Women’s Team during the Women’s T20 League. The renewed partnership has reinforced Kajaria’s ongoing association with women’s sport and its participation in one of India’s leading cricket platforms.

“Since the launch of the Women’s T20 League, our association with the RCB Women’s Team has represented much more than a sponsorship. Women empowerment is a core value at Kajaria, and our women cricketers are true role models, inspiring not just today’s generation but every young girl who dreams big. We are proud to continue our support for the RCB Women’s Team and be part of their journey in the seasons ahead.”- Rishi Kajaria, Managing Director, Kajaria Ceramics.

“Kajaria Tiles has been a valued partner of the RCB Women’s Team since the inception of the Women’s T20 League. Their continued support has contributed significantly to strengthening the women’s game. We are delighted to extend this association and look forward to deepening fan engagement together.”- Rajesh Menon, COO, Royal Challengers Bengaluru

Related Posts

ANHAD Group Appoints Adil Altaf As CEO To Lead Real Estate Vertical
Business

ANHAD Group Appoints Adil Altaf As CEO To Lead Real Estate Vertical

by MM Desk
July 22, 2026

ANHAD Group has appointed Adil Altaf as Chief Executive Officer to lead its real estate vertical. He has taken charge...

Pinkustar Borah Elevated As Chief Digital & Technology Officer At Unilever International
Business

Pinkustar Borah Elevated As Chief Digital & Technology Officer At Unilever International

by MM Desk
July 21, 2026

Pinkustar Borah has been appointed Chief Digital & Technology Officer at Unilever International, marking his first international assignment after nearly...

Latest

Every marketer talks about building awareness, few have to build it without talking about the product. India's alcobev industry has spent decades navigating that paradox. Direct product advertising isn't permitted, making surrogate advertising only one part of the marketing equation. The bigger challenge has always been earning something no media budget can buy: consumers who become advocates for the brand. For Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, that's the category's biggest truth. “Consumers will always be your biggest advertisers,” she said. It's a philosophy born out of necessity. But it has also shaped how alcobev brands think about marketing itself. “The principles of marketing are the same whether it's personal care, beauty or alcobev. What changes is the complexity.” That complexity, according to Dasgupta, isn't just about navigating regulations. It's about understanding consumers, managing a diverse portfolio, and ensuring brands continue to grow despite having fewer traditional marketing levers than almost any other consumer category. India remains one of the world's most tightly regulated alcohol markets, where brands have to navigate different state regulations, on-trade and off-trade ecosystems, and restrictions on advertising products directly. For marketers, that has meant learning an entirely different language of brand building. Marketing hasn't changed, The rulebook has Dasgupta's own career has prepared her for exactly that. Rather than following a straight path, she has moved across FMCG, health and hygiene, beverages and now alcobev, picking up different lessons along the way. “I think the beauty is that I didn't have a linear career path, and I think it was very deliberate and intentional.” Each company, she said, has added a different layer to her understanding of marketing. “Unilever taught me to be extremely consumer-centric and always keep the consumer at the heart. Reckitt taught me commercial discipline, that marketing needs to lead to commercial and business growth. PepsiCo was about how brands stay relevant in culture.” Bringing those experiences together at Pernod Ricard has reinforced one belief. “The principles of marketing remain the same.” The environment, however, certainly doesn't. While referring to India as one of the markets where alcohol advertising is prohibited, she said, “The regulatory landscape is quite complex. That's the piece that one needs to wrap their minds around as you navigate and ensure that you're able to drive business growth.” That complexity extends well beyond regulation. “At a portfolio level, it's important for us to understand what is delivering the present and what will deliver tomorrow,” she said. “Where is growth coming from today, and where will growth come from in the future?” When consumers become the media channel Perhaps the biggest difference between alcobev and traditional consumer goods lies in how brands create awareness. Unlike an FMCG company, Pernod Ricard cannot advertise its alcohol products directly. “So the disadvantage that we have versus CPG is we cannot advertise products,” Dasgupta said. “We are in compliance with the guidelines that exist today.” Instead, the company builds visibility through compliant brand extensions such as packaged drinking water, while investing in passion points like cricket, music and digital platforms. “For us, the brand extension is a compliant business in itself and we can advertise that. We continue to double down on social, digital and influencer marketing for those businesses.” Furthermore, Dasgupta went on to say, “What we rely on is on-premise advocacy. We rely on sampling. We ensure that our liquids are extremely high quality so that when the moment of truth happens, consumers really love the product.” That has also meant new launches take longer to build. “Awareness build-up is much slower because consumers discover the product at the point of sale. That's very different from an FMCG brand.” Which naturally raises another question: if brands can't advertise products, who does the selling? “The consumers will always be your biggest advertisers,” Dasgupta said. “If you walk into an outlet and see someone drinking, it gives you confidence in the brand.” Word of mouth, she believes, becomes one of the category's most powerful marketing channels. “In a category where you can't advertise the product, consumers become your champions.” That consumer-first philosophy also shapes how global brands are adapted for India. For marketers outside the alcobev industry, the constraints may seem daunting. For Dasgupta, they've simply reinforced a timeless lesson. When the product can't do the talking, the brand, and ultimately the consumer, has to.

Consumers Are Our Biggest Advertisers: Pernod Ricard India’s Debasree Dasgupta On Surrogate Advertising

July 22, 2026
ANHAD Group Appoints Adil Altaf As CEO To Lead Real Estate Vertical

ANHAD Group Appoints Adil Altaf As CEO To Lead Real Estate Vertical

July 22, 2026
I&B Ministry Launches 'Gems Of India' Challenge To Spotlight Grassroots Digital Creators

I&B Ministry Launches ‘Gems Of India’ Challenge To Spotlight Grassroots Digital Creators

July 22, 2026
RVCJ Media Ranks Among India’s Top Social Brands In Comscore Weekly Scorecard

RVCJ Media Ranks Among India’s Top Social Brands In Comscore Weekly Scorecard

July 22, 2026
iCubesWire Launches iQ Conversational AI Platform For Creator Marketing Intelligence

iCubesWire Launches iQ Conversational AI Platform For Creator Marketing Intelligence

July 22, 2026
Aisle Elevates Chandni Gaglani As Executive Vice President & Head To Drive AI-Led Growth

Aisle Elevates Chandni Gaglani As Executive Vice President & Head To Drive AI-Led Growth

July 22, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 All rights reserved. Digi Giant LLP

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More

© 2026 All rights reserved. Digi Giant LLP

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.