Just Herbs, an Ayurveda-inspired beauty and personal care brand, has unveiled its latest brand campaign featuring actresses Zeenat Aman and Rakul Preet Singh.
The brand film shows a fun and wholesome exchange between Aman and Singh on what beauty means to them. Both brand ambassadors exude grace, confidence, and modern sophistication.
Along with showcasing the versatility of their range, the film captures the essence of inclusivity, holisticism, and empowerment- where every woman celebrates her unique beauty while uplifting the other.
The campaign will be rolled out across digital media and will break the clutter through some interesting formats like AR or VR filters, CGI videos and other media. The brand is also partnering with influencers across the country to create heightened awareness about its products.
As per the brand, the campaign brings to life its vision of promoting timeless, holistic beauty with Ayurveda at its core. Just Herbs stands for traditional principles and modern practices and manifests through its product offerings which are rooted in Ayurveda but presented in interesting modern-day formats that are result-driven.
This campaign is a reflection of Just Herbs’ ethos, where tradition meets trend and natural beauty reigns supreme, the brand clarified
Speaking about the campaign, Garima Dikshit, Business Head, Just Herbs, said “We are thrilled and excited as we turn on to a new chapter in our journey of innovation and excellence. Our campaign with Zeenat Aman and Rakul Preet Singh is symbolic of the seamless blend of traditional elegance and modern sophistication. We aren’t simply celebrating our journey but envisioning the future- where beauty is defined by quality, sustainability and inclusivity. It has always been our mission to make natural beauty accessible and available to all. As we step into the next decade, we hope to continue leading the way in holistic beauty rooted in Indian traditions.’’
Speaking of her association, Aman said, “Joining Just Herbs in this celebration of Timeless Beauty is a natural fit. The brand’s dedication to natural beauty and holistic wellness through Ayurveda mirrors my own values. It’s wonderful to be part of a campaign that not only celebrates beauty but also honours tradition with a modern twist.”
Further, Singh said, “Being the face of this campaign alongside Zeenatji, is an opportunity to advocate for beauty that is not only about looking good but feeling good, knowing that the products are rooted in natural, time-tested ingredients. I am super thrilled and look forward to a long-standing association with Just Herbs.”
