JioStar has secured a roster of 15 sponsors for the fourth edition of the TATA Women’s Premier League (WPL) 2026, reinforcing the league’s growing commercial momentum. The tournament has been scheduled to take place from January 9 to February 5, 2026, with JioStar serving as the official broadcaster and streaming partner.
The sponsor lineup has included State Bank of India (SBI), BHIM Payments App, Kingfisher Premium Packaged Drinking Water, Kalyan Jewellers, TVS Eurogrip Tyres, VIDA powered by Hero MotoCorp, OpenAI (ChatGPT), OnePlus, Tata Capital, Policybazaar, Pidilite, Wipro, Reckitt Benckiser India, Mast Masala and Crystal Cook N Serve.
Established categories such as FMCG, beverages and consumer technology have continued to feature prominently, while the 2026 season has also seen participation from BFSI, fintech and payments, auto and EV, gems and jewellery, and AI-driven brands. This shift has indicated a broadening of category interest in the league.
The expanded sponsor mix has reflected how the WPL has moved from being an emerging sports property to one that offers scale and relevance for brands seeking sustained engagement. The presence of both legacy advertisers and newer, future-focused categories has underlined the league’s widening appeal across consumer segments.
The TATA WPL 2026 has been set to open on January 9, with Mumbai Indians facing Royal Challengers Bengaluru in the opening fixture. Matches have been slated to air on the Star Sports Network, with digital streaming available on JioHotstar.
Anup Govindan, Head – Sports Sales, JioStar said, “WPL 2026 marks a clear inflection point for women’s cricket, both in terms of scale and commercial intent. Brands today are looking beyond short-term visibility to build deeper, long-term associations and WPL offers a compelling platform that delivers scale, high engagement and strong connect. The diversity of categories coming on board reflects growing confidence in women’s cricket as a premium and impactful media property.”
“We are excited to partner with brands that share our vision of building women’s cricket into a long-term world-class sporting league,” he added.
