A long-time wait is over as Reliance has finally soft-launched its e-commerce project called JioMart. It is, for now, handling services for a few areas such as Mumbai’s Navi Mumbai, Kalyan, and Thane.
People who are using Jio sims are already getting official invites to register on JioMart as the application, too, will be launched very soon. Emphasizing more on the areas of higher repetition of grocery and low order worth at its launch, they are also offering free home delivery services and a return policy where no questions will be asked.
JioMart: Desh Ki Nayi Dukaan!
JioMart is not only proving itself to be a tough rival to businesses such as Dunzo and Swiggy but also contesting with old players such as Flipkart and Amazon.
Remember when Jio sim was launched and all the users got 3 months free unlimited services, it still managed to interrupt the entire telcos! It’s kind of clear history is going to repeat itself once again. JioMart has entered the market at a very perfect time as people are already convinced of online shopping. No extra efforts there!
JioMart’s Perfect Timing!
Don’t you think JioMart is launching at the perfect time? Jio already has a 35 crore user base and who is going to say no to no-minimum-value-free-deliveries? Where Amazon & Flipkart took a long time and effort to persuade people to switch to online shopping, JioMart comes with everything sorted out!
We have to agree Mukesh Ambani’s marketing strategies are noteworthy! He knows what to launch first and when would be the time for it. Isn’t it? What do you say?
