The Indian Premier League (IPL 2024) has evolved into more than just a cricket tournament since its inception in 2008. It’s a captivating blend of sports, entertainment, and branding, drawing in audiences and brands alike. With its extravagant openings, star-studded endorsements, and catchy team anthems, the IPL offers a unique platform that appeals not only to cricket fans but also to a wide array of brands.
During the league, the spotlight not only shines on the players or their teams but also on the sponsors for these teams. Brands take center stage, harnessing the nation’s passion for cricket to forge powerful connections with fans, amplify their visibility, with an aim to etch a lasting impression on their desired audience.
Earlier this year, the BCCI awarded the title sponsorship rights for IPL to TATA Group for a period of five years. The Indian conglomerate renewed its association with the BCCI for a record-breaking value of Rs 2,500 crore, the highest-ever sponsorship amount in the history of the league, according to BCCI.
This year, finance, paint, manufacturing, and entertainment companies are at the forefront of sponsoring IPL teams. While some new sponsors have joined in, most of the sponsors from last year’s list are still there. Let’s take a closer look at the team anthems and their sponsors for this season.
Chennai Super Kings
CSK stands tall as one of the top teams in the IPL. Being a five-time champion of the league, they entered the 2024 season as the defending champions, having secured victory in the 2023 IPL tournament.
‘Whistle Podu’ is CSK’s anthem for the league. It stars Mahendra Singh Dhoni and other players, along with CSK’s mascot – a young lion, in their popular yellow jersey. The anthem captures the exciting atmosphere created by CSK fans as they whistle and groove together on the song.
Coming to the sponsorships, CSK has scored big with its lineup for IPL 2024, some of whom have returned from last season. Leading the pack are the Principal Partners: Gulf Oil, associated with the team for 13 years, TVS Eurogrip, backing CSK for the past two seasons and India Cements, the franchise owner since 2008. Joining them are Etihad Airways, SNJ 10000, Equitas, Rayzon Solar, Vision11, JSW Paints, ICICI Bank, Astral Pipes, and Nova.In addition to these sponsors, CSK has Official Partners like Vision 11, ICICI Bank, and Coca Cola. The Merchandise Partners include, playR, Hello FM, Fever FM, and Fan Craze. They have also teamed up with Minimini as their official Social Media Partner.
Royal Challengers Bengaluru
RCB is cherished by its fans for its strong IPL lineup, including Virat Kohli. Earlier, RCB rebranded themselves as Royal Challengers Bengaluru, swapping out “Bangalore” for “Bengaluru” in their name and updating their logo. Coming to their team song, Norwegian DJ and music producer Alan Walker composed a special song for the RCB team titled ‘Team Side’, having and electro-house vibe. The track encapsulates the team boldness and energy, reflecting their determination and the unwavering support of their fans.
With their electrifying team anthem setting the stage, RCB also boasts an extensive lineup of sponsors this season. Leading the pack as the Main Principal Partner is Qatar Airways. Joining them are other Principal Partners such as Reliance Jio, KEI Industries, and Delhivery.
Additionally, RCB has roped in Associate Partners like boAt, Puma, Nippon Paint India, Birla Estates, and Confirm Tkt. Moreover, for Official Partners the team has added brands like Hindware Italian Collection, NVY– Enviously Yours, Dream11, Tap by Google Pay, Bisleri, bigbasket, PayZapp, Naukri.com, Hangyo, Duroflex, BoldFit, Kotak Life, Hurricane, ITC Master Chef Creations, and JioCinema.
Kolkata Knight Riders
The two-time champion of the league, KKR shared a new version of their famous anthem, ‘Korbo Lorbo Jeetbo Re’ for IPL 2024. This chant is like their team’s heartbeat, echoing through stadiums with fans’ cheers. They put it out on social media, rallying fans to join in. It’s got everyone hyped up, reigniting their love for the team.
One constant chant all around Kolkata – Korbo Lorbo Jeetbo! 💜 pic.twitter.com/ca3oGiW78t
— KolkataKnightRiders (@KKRiders) March 10, 2024
KKR’s sponsors include Principal Partners Dream11 and BKT Tires. Their Associate Partners are Jio, Lux Cozi, Acko, Royal Green, JSW Paints, Manipal Hospitals, and Joy. Official Partners include Philips, Bira 91, Advance Decorative Laminates, Veedol, Big Ant Studios, playR, and FanCode Shop. Media Partners are Sampark Advertising Media and Fever FM.
Sun Risers Hyderabad
Sunrisers Hyderabad (SRH) was founded more than 10 years ago after the termination of Deccan Chargers. SRH came up with the new team anthem for the 17th IPL season and the video gained huge traction on social media. It featured key players like Pat Cummins, Travis Head, Bhuvneshwar Kumar, Aiden Markram, and others.
Dream 11 is the Title Sponsor for SRH. BKT Tires, Kuhl, Jio, All Seasons, and Wavin are the Principal Sponsors. Wrogn and FanCode Shop are the official Merchandise Partners. Other sponsors include BKT Tires, Arun Ice Creams, Century Mattress and Phillips.
Mumbai Indians
Mumbai Indians, just like CSK, has won the league five times, making them one of the top teams in IPL history. Mumbai Indians recently sparked enthusiasm among their fans for the 2024 IPL season by releasing their anthem, “Mumbai Meri Jaan”.
The anthem stars singer Shaan and a fantastic cast with cricketers Hardik Pandya, Rohit Sharma, Sachin Tendulkar, and team owner Nita Ambani. Its goal is to boost the team’s fighting spirit for the upcoming campaign.
Mumbai Indians have two Principal Partners for IPL 2024 including Slice and DHL. The team also has several Associate Partners including IDFC First Bank, Astral Pipes, Reliance Jio, JioCinema, SOTC Travel, Dream11, Garnier Men, USHA, Bisleri, BIRA 91, Max Life Insurance, BKT, Radio City, Fever FM, Skechers, and FM Radio One.
Mumbai Indians Principal Partners for IPL 2024 are Slice and DHL. According to the reports,, MI’s deal with Slice is the highest valued deal in the history of IPL and DHL has become the main back of shirt sponsor for the matchday. The Associate Partners for the team are IDFC First Bank, Astral Pipes Reliance Jio, JioCinema, SOTC Travel, Dream11, Garnier Men, USHA, Bisleri, BIRA 91, Max Life Insurance, BKT, Radio City, Fever FM, Skechers and FM Radio One.
MI’s Merchandise Sponsors include Celio, Chupps, Cybeart, EUME, Fan Code, Plaeto, playR, and The Arena. JioCinema serves as the team’s OTT Partner, while SOTC Travel is their Travel Partner. Big Ant Studios is the Video Game Partner for the team, and the Entertainment Partners are Pokémon and BGMI.
Punjab Kings
The team was primarily known as Kings XI Punjab, and is jointly owned by Mohit Burman, Ness Wadia, Preity Zinta and Karan Paul. The Punjab Kings are sticking with their tried-and-true anthem, “Dhoom Punjabi,” for the 17th edition of the IPL.
Looking at the team’s sponsors lineup, Punjab Kings’ main partner is Dream11. The team’s Principal Sponsors are BKT Tires, Jio, All Seasons, Kent Mineral RO, Hindware Italian Collection, and Astral Pipes. Dazzler, Verka, Avlon Cycles, and Advance Decorative Laminates are the team’s Official Partners.
Punjab Kings also has other partners like Campa, Timex, and Lava. Paytm and Paytm Insider are the Exclusive Ticketing Partners, and playR is the Official Global Merchandise Partner.
Delhi Capitals
Formerly called The Delhi Daredevils, the team is now known as Delhi Capitals (DC). In 2024, DC introduced their new anthem, titled “Roar Machaa”. It was composed and sung by Bollywood artist Amit Trivedi. In the anthem video, viewers can see the team’s top players dancing to the music at famous places in the capital city. This lively anthem has bound to get fans of Delhi Capitals excited for the matches.
The Title Partner for Delhi Capitals is Hero FinCorp. DP World and Green Panel are team’s Principal Partners, the Associate Partners for DC are Fix Derma, JIO TV and Acko. Puma, Waaree Solar, Encalm and JSW Paints. Dream 11, Bisleri, Hurricane JioCinema and Medulance are few of the Official Partners of DC. Exclusive Ticketing Partners for the team are Paytm Insider and Paytm.
Lucknow Super Giants
Lucknow Super Giants is one of the newest teams added in the league. It is currently captained by K.L. Rahul. Lucknow Super Giants rolled out their anthem “Ab Apni Baari Hai” (It’s Our Turn Now), crafted by rapper Badshah. Directed by Remo D’Souza, it embodies the team’s fighting spirit.
Dream 11 Circle secured their first official title sponsorship by signing a three-year deal with LSG in January 2022. Greenply Industries, Jio, Too Yum!, SBI Life Insurance, INA Solar, Astral Bond Tite, Dairy Milk, SIX5SIX, Dr. Vaidya’s, Dazller, FanCode, Radio Mirchi, Radio City, Campa Cola, 94.3 Big FM, Fever FM, Gaana.com, Jagran Engage, Dangal TV, Vi-John, Valvoline, three60you, Big Ant Studios, SG (Sanspareils Greenlands), MAX Healthcare, Spencers, and The Gift Studio are the Associate Partners.
Gujarat Titans
Shubman Gill, the cricketer, is now leading the Gujarat Titans team, which is a new addition to the league. The team quickly gained attention with their anthem called “GT Karshe – Aava De” (Come On), which was made by Bollywood duo Vishal and Shekhar.
The Principal Partner for GT is Dream 11. Capri Loans, BKT Tires, Simpolo Ceramics, Astral Pipes, Acko, Jio, Equitas, Lubi and Rayzon Solars are the Associate Partners. Merchandise Partners for the team are Cybeart, SG, FC Shop, Chupps, ElEMNT and Valiente. Other sponsors of the team include brands like JioCinema, Bisleri, Havmor Ice Cream, Croma, Boat and Hurricane.
Rajasthan Royals
Rajasthan Royals was the first ever winner of IPL back in 2008. Coming to its anthem, the team reinvigorate their presence with the 2024 anthem, “Halla Bol” (Raise Your Voice). This dynamic track harmoniously merges Rajasthani folk melodies with contemporary beats, celebrating the state’s cultural heritage. True to its name, the anthem boasts a spirited chorus and infectious rhythms, promising to energise fans. The official song is composed by Amit Trivedi and complemented by Mame Khan.
The title sponsor for the team is Luminous – Luminous Power Technologies, the Principal Partners being BKT Tires as a part of a three-season deal, Neom, Red Bull and Jio are also a part of the list. Ubon, Goel TMT and Poornima University are the Associate Partners, EatFit, Dream11, Schneider Electric, Bisleri, Movado, All Seasons, Big Ant Studio, Eternal Hospital and Human Mobile Devices (HMD) are the Official Partners and the Official Licenses Sponsors for the team are Fancode Shop and playR.
