The International Olympic Committee (IOC) has renewed its partnership with the Abhinav Bindra Foundation and the Reliance Foundation to bring the ‘Let’s Move’ initiative back to India, continuing efforts to encourage greater sports participation among young people through the Olympic movement.
Launching on Olympic Day, 23 June, this year’s campaign carries the theme “You Can Do This! Let’s Move” and will feature a series of sporting activities, community engagements and digital content designed to inspire young Indians to become more physically active and experience the benefits of sport.
The initiative builds on the Olympic Values Education Programme (OVEP), which has already helped engage more than 20 million young people across India over the past two years.
As part of the expanded programme, the Abhinav Bindra Foundation will extend its outreach efforts across five territories: Odisha, Assam, Chandigarh, Telangana and Meghalaya. Students participating in the campaign will take part in indoor sports, yoga sessions and classroom-based activities, with the programme aiming to engage around 4 million students during the campaign period. To date, more than 12 million children have been impacted through the initiative.
Meanwhile, Reliance Foundation is scaling up its OVEP activities nationwide. Since 2024, the programme has reached over 338,000 students across 464 schools and Anganwadis in 16 states, while also introducing Olympic values into early childhood education through a first-of-its-kind initiative.
For Olympic Day 2026, Reliance Foundation plans to engage approximately 1,800 Anganwadis and 44,000 children across the country through movement-based games, sports activities and community sessions. Athletes and Olympians supported by the foundation will also participate, sharing personal stories aimed at motivating young people to embrace sport and physical activity.
The campaign will also see community running clubs across India join Olympic Day celebrations through themed runs lasting 20 minutes and 28 seconds—a nod to the upcoming 2028 Summer Olympics, where cricket will feature on the Olympic programme for the first time since 1900.
Originally launched in 2023 in collaboration with the World Health Organization, Let’s Move has evolved from an Olympic Day activation into the IOC’s year-round global participation campaign. Through partnerships, local activations and digital engagement, the initiative seeks to highlight the role of sport and physical activity in improving both physical and mental well-being.
In India, the campaign has already reached more than 20 million people through a combination of on-ground and digital programmes, making it one of the IOC’s most extensive participation initiatives in the country.
Watch the campaign here:
Jyothi Yarraji, the first Indian woman to compete in the 100m hurdles at the Olympic Games, said: “Growing up, sport gave me so much in life, physical health, a strong community, and the confidence to believe in myself. It taught me resilience, helped me overcome self-doubt, and shaped the person I am today. I hope more young people discover that they are capable of far more than they imagine. Sometimes all it takes is that first step.”
“The Olympic Values Education Programme, together with the Let’s Move campaign, has already empowered millions of young people in India through sport. This continues with an important message to the next generation: you can do this, you are capable, you are ready to make your moves. The benefits of sport go far beyond physical health; it’s vital for personal development and helps build self-belief.” said Abhinav Bindra, Olympic champion in shooting (Beijing 2008).
