HELL ENERGY DRINK has returned as an official sponsor of Zee Cine Awards 2026, marking its second consecutive year of association with the awards platform.
The brand has taken ownership of the ‘Viewers’ Choice Song of the Year’ category this year. Through this association, it has strengthened its presence at the awards and expanded its engagement with audiences by aligning with a fan-driven category.
Zee Cine Awards has remained a key platform celebrating Hindi cinema and popular culture. With this partnership, HELL ENERGY DRINK has continued its association with entertainment-led properties that connect with young audiences in India. The collaboration has further reinforced the brand’s focus on music and audience-led moments within mainstream entertainment platforms.
As part of its ongoing expansion in India, the brand has continued to associate with large-scale cultural events to build visibility and audience engagement. This renewed partnership has highlighted its continued focus on strengthening consumer connect through marquee entertainment properties.
Commenting on the association, Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED, said, “We are delighted to return as an official sponsor of Zee Cine Awards 2026 for the second consecutive year. Our sponsorship of the ‘Viewer’s Choice Song of the Year’ category makes this association even more special, as it celebrates the power of the audience and the music that unites them. At HELL ENERGY DRINK, we stand for passion towards music and iconic moments, and Zee Cine Awards brings all of that together in a truly powerful and entertaining way.”
