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    Neeraj Bassi To Call It Quits As Chief Growth Officer At Cheil India After Two Years

    Neeraj Bassi To Call It Quits As Chief Growth Officer At Cheil India After Two Years

    Pidilite Industries’ Fevicol Acquires Naming Rights Of Mumbai’s Marol Naka Metro Station

    Pidilite Industries’ Fevicol Acquires Naming Rights Of Mumbai’s Marol Naka Metro Station

    NeoNiche Integrated Solutions Appoints Sandeep Mishra As Chief Creative Officer

    NeoNiche Integrated Solutions Appoints Sandeep Mishra As Chief Creative Officer

    Joy Personal Care Entrusts Webenza With Its Digital Creative Mandate

    Joy Personal Care Entrusts Webenza With Its Digital Creative Mandate

    Snapchat Rolls Out Sponsored Snaps In India With AJIO As First Partner

    Snapchat Rolls Out Sponsored Snaps In India With AJIO As First Partner

    Kyoorius Announces Jury Chairs & Co-Chairs For Kyoorius Creative Awards 2025 Edition

    Kyoorius Announces Jury Chairs & Co-Chairs For Kyoorius Creative Awards 2025 Edition

    Onething Design Reimagines Royal Enfield’s Digital Experience With All-New Mobile App

    Onething Design Reimagines Royal Enfield’s Digital Experience With All-New Mobile App

    Ipsos Launches Ad Testing Solution Creative|Spark AI In India

    Ipsos Launches Ad Testing Solution Creative|Spark AI In India

    Omnicom Media Group’s PHD India Wins Bondbazaar’s Integrated Media Mandate

    Omnicom Media Group’s PHD India Wins Bondbazaar’s Integrated Media Mandate

  • Marketing
    CleverTap Partners With upGrad To Build Deep Learning Track For Upskilling Marketers

    CleverTap Partners With upGrad To Build Deep Learning Track For Upskilling Marketers

    The Estée Lauder Companies Partners With Adobe To Scale Production Of Digital Marketing With Firefly Generative AI

    The Estée Lauder Companies Partners With Adobe To Scale Production Of Digital Marketing With Firefly Generative AI

    Havells India Ropes In Nayanthara And Vignesh Shivan As Brand Ambassadors For The South India Market

    Havells India Ropes In Nayanthara And Vignesh Shivan As Brand Ambassadors For The South India Market

    Rediffusion’s Red Lab Unveils “Vibes: The Ultimate Gen-Z Rundown 2024” – A Gen Z Pop Culture Report

    Rediffusion’s Red Lab Unveils “Vibes: The Ultimate Gen-Z Rundown 2024” – A Gen Z Pop Culture Report

    Indian Supercross Racing League Onboards Salman Khan As Brand Ambassador

    Indian Supercross Racing League Onboards Salman Khan As Brand Ambassador

    Olio Collaborates With Rajasthan Royals As Official Partner For IPL 2025

    Olio Collaborates With Rajasthan Royals As Official Partner For IPL 2025

    Lubi Industries Partners with SunRisers Hyderabad As Principal Partner For IPL 2025

    Lubi Industries Partners with SunRisers Hyderabad As Principal Partner For IPL 2025

    Speed vs Scale: Can Quick-Commerce Match E-Commerce’s Profitability?

    Speed vs Scale: Can Quick-Commerce Match E-Commerce’s Profitability?

    Landor Appoints Conran Design Group’s Geet Nazir As Managing Director- India

    Landor Appoints Conran Design Group’s Geet Nazir As Managing Director- India

  • Media
    JioHotstar Crosses 540 Crore Views During ICC Men’s Champions Trophy 2025

    JioHotstar Crosses 540 Crore Views During ICC Men’s Champions Trophy 2025

    After Airtel, Jio Joins Hands With SpaceX To Introduce Starlink Services In India

    After Airtel, Jio Joins Hands With SpaceX To Introduce Starlink Services In India

    JioStar Onboards 20 Brands For TATA IPL 2025

    JioStar Onboards 20 Sponsors For TATA IPL 2025

    Angad Bhatia Joins As CEO Of Firstpost & Creator18

    Angad Bhatia Joins As CEO Of Firstpost & Creator18

    If Big B Was To Step Down From KBC, SRK, Aishwarya Rai & MS Dhoni Would Be BEst Choices: Reports

    If Big B Was To Step Down From KBC, SRK, Aishwarya Rai & MS Dhoni Would Be BEst Choices: Reports

    Vikas Purohit Joins The Times Of India As CEO - New Business Ventures

    Vikas Purohit Joins The Times Of India As CEO – New Business Ventures

    Warner Bros Discovery Elevates Harshit Sahni To Senior Director- Cluster Revenue Head, Factual & Lifestyle, Eurosport, International Business- South Asia

    Warner Bros Discovery Elevates Harshit Sahni To Senior Director- Cluster Revenue Head, Factual & Lifestyle, Eurosport, International Business- South Asia

    JioStar’s India Vs Pakistan Clash Broadcast Achieves Record-Breaking 20.6 Crore TV Viewers

    JioStar’s India Vs Pakistan Clash Broadcast Achieves Record-Breaking 20.6 Crore TV Viewers

    Auto Sector Led Print Advertising In 2024 With 15.2% Share Of Total Ad Space: TAM AdEx

    Auto Sector Led Print Advertising In 2024 With 15.2% Share Of Total Ad Space: TAM AdEx

  • Business
    Nazara Technologies COO Sudhir Kamath Moves On

    Nazara Technologies COO Sudhir Kamath Moves On

    Takashi Nakajima To Assume President & CEO Role At Honda Cars India From April 1

    Takashi Nakajima To Assume President & CEO Role At Honda Cars India From April 1

    McKinsey acquires ET Medialabs To Boost Digital Marketing Operations

    McKinsey acquires ET Medialabs To Boost Digital Marketing Operations

    Adani Wilmar To Acquire GD Foods, Owner Of Brand ‘Tops’

    Adani Wilmar To Acquire GD Foods, Owner Of Brand ‘Tops’

    HARMAN Appoints Christian Sobottka As President & Chief Executive Officer

    HARMAN Appoints Christian Sobottka As President & Chief Executive Officer

    Bain & Company Appoints Shyam Unnikrishnan As Managing Partner- India As Parijat Ghosh Takes Up APAC Role

    Bain & Company Appoints Shyam Unnikrishnan As Managing Partner- India As Parijat Ghosh Takes Up APAC Role

    India-Founded Internet Browser Veera Goes Global, Now Available In 100+ Countries

    India-Founded Internet Browser Veera Goes Global, Now Available In 100+ Countries

    Mirum India’s Mihir Karkare, Sanjay Mehta & Hareesh Tibrewala Reunite To Build Meru Life

    Mirum India’s Mihir Karkare, Sanjay Mehta & Hareesh Tibrewala Reunite To Build Meru Life

    Head Digital Works Strengthens Its Online Poker Footprint In India With Adda52 Acquisition

    Head Digital Works Strengthens Its Online Poker Footprint In India With Adda52 Acquisition

  • What’s Buzzing
    Vibrant Vibes And Meaningful Messages By Brands Captures The Spirit of Holi This Year

    Vibrant Vibes And Meaningful Messages By Brands Captures The Spirit of Holi This Year

    Empower, Inspire, Change: How Brands Celebrated Women’s Day 2025

    Empower, Inspire, Change: How Brands Celebrated Women’s Day 2025

    Coca-Cola, Google, Zomato & More: How Brands Rode The Wave Of India’s ICC Champions Trophy Win

    Coca-Cola, Google, Zomato & More: How Brands Rode The Wave Of India’s ICC Champions Trophy Win

    Tata Motors Expands Sustainable Vehicle Scrappage Initiative with New Facility

    Tata Motors Expands Sustainable Vehicle Scrappage Initiative with New Facility

    Here’s How Storytelling Is Powering Creators With Greater Influence & Authenticity

    Here’s How Storytelling Is Powering Creators With Greater Influence & Authenticity

    Brands Play Cupid With Cheeky Twists & Heartfelt Valentine’s Day Campaigns

    Brands Play Cupid With Cheeky Twists & Heartfelt Valentine’s Day Campaigns

    Tata Motors Unveiled The Future Of Mobility At Auto Expo 2025 With 14 New Commercial Vehicles

    Tata Motors Unveiled The Future Of Mobility At Auto Expo 2025 With 14 Commercial Vehicles

    Here’s How Dabur Gulabari’s #GulabSeShukriya Made Rose Day Celebrations More Meaningful

    Here’s How Dabur Gulabari’s #GulabSeShukriya Made Rose Day Celebrations More Meaningful

    How FinMin Nirmala Sitharaman’s Union Budget 2025 Has Got Key Leaders Saying ‘All Hail!’

    How FinMin Nirmala Sitharaman’s Union Budget 2025 Has Got Key Leaders Saying ‘All Hail!’

  • Case Studies
    From Hindi Heartlands To Big Brands, Here's How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

    From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

    7 Ways In Which AI Is Redefining The Advertising Landscape

    7 Ways In Which AI Is Redefining The Advertising Landscape

    How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

    How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

    How Shah Rukh Khan's Popularity And Creative Marketing Strategies Made 'Jawan' A Must-Watch

    How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

    Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

    Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

    How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

    How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

    How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

    How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

    How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

    How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

    How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue

    How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue

  • More
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    • Celebrating Women Leaders
    • Events
    • Guest Posts
    • Podcast and Video
    Building Real Connections With Consumers Through MadTech: Beyond The Buzzwords

    Building Real Connections With Consumers Through MadTech: Beyond The Buzzwords

    Accelerate Action: Women Steering The Future & Beyond

    Accelerate Action: Women Steering The Future & Beyond

    The Silver Digital Revolution: Marketing To Today's Tech-Savvy Seniors

    The Silver Digital Revolution: Marketing To Today’s Tech-Savvy Seniors

    The Death Of Performance Marketing Agencies: Growth Marketing Is The New Era

    The Death Of Performance Marketing Agencies: Growth Marketing Is The New Era

    Is SEO Dead Due To The Rise Of AI Search

    Is SEO Dead Due To The Rise Of AI Search?

    Block Out The Noise & Keep Moving Forward Because One Has To Be ‘Stubborn’ To Succeed: Fixderma’s Shaily Mehrotra

    Block Out The Noise & Keep Moving Forward Because One Has To Be ‘Stubborn’ To Succeed: Fixderma’s Shaily Mehrotra

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  • Home
  • Advertising
    Neeraj Bassi To Call It Quits As Chief Growth Officer At Cheil India After Two Years

    Neeraj Bassi To Call It Quits As Chief Growth Officer At Cheil India After Two Years

    Pidilite Industries’ Fevicol Acquires Naming Rights Of Mumbai’s Marol Naka Metro Station

    Pidilite Industries’ Fevicol Acquires Naming Rights Of Mumbai’s Marol Naka Metro Station

    NeoNiche Integrated Solutions Appoints Sandeep Mishra As Chief Creative Officer

    NeoNiche Integrated Solutions Appoints Sandeep Mishra As Chief Creative Officer

    Joy Personal Care Entrusts Webenza With Its Digital Creative Mandate

    Joy Personal Care Entrusts Webenza With Its Digital Creative Mandate

    Snapchat Rolls Out Sponsored Snaps In India With AJIO As First Partner

    Snapchat Rolls Out Sponsored Snaps In India With AJIO As First Partner

    Kyoorius Announces Jury Chairs & Co-Chairs For Kyoorius Creative Awards 2025 Edition

    Kyoorius Announces Jury Chairs & Co-Chairs For Kyoorius Creative Awards 2025 Edition

    Onething Design Reimagines Royal Enfield’s Digital Experience With All-New Mobile App

    Onething Design Reimagines Royal Enfield’s Digital Experience With All-New Mobile App

    Ipsos Launches Ad Testing Solution Creative|Spark AI In India

    Ipsos Launches Ad Testing Solution Creative|Spark AI In India

    Omnicom Media Group’s PHD India Wins Bondbazaar’s Integrated Media Mandate

    Omnicom Media Group’s PHD India Wins Bondbazaar’s Integrated Media Mandate

  • Marketing
    CleverTap Partners With upGrad To Build Deep Learning Track For Upskilling Marketers

    CleverTap Partners With upGrad To Build Deep Learning Track For Upskilling Marketers

    The Estée Lauder Companies Partners With Adobe To Scale Production Of Digital Marketing With Firefly Generative AI

    The Estée Lauder Companies Partners With Adobe To Scale Production Of Digital Marketing With Firefly Generative AI

    Havells India Ropes In Nayanthara And Vignesh Shivan As Brand Ambassadors For The South India Market

    Havells India Ropes In Nayanthara And Vignesh Shivan As Brand Ambassadors For The South India Market

    Rediffusion’s Red Lab Unveils “Vibes: The Ultimate Gen-Z Rundown 2024” – A Gen Z Pop Culture Report

    Rediffusion’s Red Lab Unveils “Vibes: The Ultimate Gen-Z Rundown 2024” – A Gen Z Pop Culture Report

    Indian Supercross Racing League Onboards Salman Khan As Brand Ambassador

    Indian Supercross Racing League Onboards Salman Khan As Brand Ambassador

    Olio Collaborates With Rajasthan Royals As Official Partner For IPL 2025

    Olio Collaborates With Rajasthan Royals As Official Partner For IPL 2025

    Lubi Industries Partners with SunRisers Hyderabad As Principal Partner For IPL 2025

    Lubi Industries Partners with SunRisers Hyderabad As Principal Partner For IPL 2025

    Speed vs Scale: Can Quick-Commerce Match E-Commerce’s Profitability?

    Speed vs Scale: Can Quick-Commerce Match E-Commerce’s Profitability?

    Landor Appoints Conran Design Group’s Geet Nazir As Managing Director- India

    Landor Appoints Conran Design Group’s Geet Nazir As Managing Director- India

  • Media
    JioHotstar Crosses 540 Crore Views During ICC Men’s Champions Trophy 2025

    JioHotstar Crosses 540 Crore Views During ICC Men’s Champions Trophy 2025

    After Airtel, Jio Joins Hands With SpaceX To Introduce Starlink Services In India

    After Airtel, Jio Joins Hands With SpaceX To Introduce Starlink Services In India

    JioStar Onboards 20 Brands For TATA IPL 2025

    JioStar Onboards 20 Sponsors For TATA IPL 2025

    Angad Bhatia Joins As CEO Of Firstpost & Creator18

    Angad Bhatia Joins As CEO Of Firstpost & Creator18

    If Big B Was To Step Down From KBC, SRK, Aishwarya Rai & MS Dhoni Would Be BEst Choices: Reports

    If Big B Was To Step Down From KBC, SRK, Aishwarya Rai & MS Dhoni Would Be BEst Choices: Reports

    Vikas Purohit Joins The Times Of India As CEO - New Business Ventures

    Vikas Purohit Joins The Times Of India As CEO – New Business Ventures

    Warner Bros Discovery Elevates Harshit Sahni To Senior Director- Cluster Revenue Head, Factual & Lifestyle, Eurosport, International Business- South Asia

    Warner Bros Discovery Elevates Harshit Sahni To Senior Director- Cluster Revenue Head, Factual & Lifestyle, Eurosport, International Business- South Asia

    JioStar’s India Vs Pakistan Clash Broadcast Achieves Record-Breaking 20.6 Crore TV Viewers

    JioStar’s India Vs Pakistan Clash Broadcast Achieves Record-Breaking 20.6 Crore TV Viewers

    Auto Sector Led Print Advertising In 2024 With 15.2% Share Of Total Ad Space: TAM AdEx

    Auto Sector Led Print Advertising In 2024 With 15.2% Share Of Total Ad Space: TAM AdEx

  • Business
    Nazara Technologies COO Sudhir Kamath Moves On

    Nazara Technologies COO Sudhir Kamath Moves On

    Takashi Nakajima To Assume President & CEO Role At Honda Cars India From April 1

    Takashi Nakajima To Assume President & CEO Role At Honda Cars India From April 1

    McKinsey acquires ET Medialabs To Boost Digital Marketing Operations

    McKinsey acquires ET Medialabs To Boost Digital Marketing Operations

    Adani Wilmar To Acquire GD Foods, Owner Of Brand ‘Tops’

    Adani Wilmar To Acquire GD Foods, Owner Of Brand ‘Tops’

    HARMAN Appoints Christian Sobottka As President & Chief Executive Officer

    HARMAN Appoints Christian Sobottka As President & Chief Executive Officer

    Bain & Company Appoints Shyam Unnikrishnan As Managing Partner- India As Parijat Ghosh Takes Up APAC Role

    Bain & Company Appoints Shyam Unnikrishnan As Managing Partner- India As Parijat Ghosh Takes Up APAC Role

    India-Founded Internet Browser Veera Goes Global, Now Available In 100+ Countries

    India-Founded Internet Browser Veera Goes Global, Now Available In 100+ Countries

    Mirum India’s Mihir Karkare, Sanjay Mehta & Hareesh Tibrewala Reunite To Build Meru Life

    Mirum India’s Mihir Karkare, Sanjay Mehta & Hareesh Tibrewala Reunite To Build Meru Life

    Head Digital Works Strengthens Its Online Poker Footprint In India With Adda52 Acquisition

    Head Digital Works Strengthens Its Online Poker Footprint In India With Adda52 Acquisition

  • What’s Buzzing
    Vibrant Vibes And Meaningful Messages By Brands Captures The Spirit of Holi This Year

    Vibrant Vibes And Meaningful Messages By Brands Captures The Spirit of Holi This Year

    Empower, Inspire, Change: How Brands Celebrated Women’s Day 2025

    Empower, Inspire, Change: How Brands Celebrated Women’s Day 2025

    Coca-Cola, Google, Zomato & More: How Brands Rode The Wave Of India’s ICC Champions Trophy Win

    Coca-Cola, Google, Zomato & More: How Brands Rode The Wave Of India’s ICC Champions Trophy Win

    Tata Motors Expands Sustainable Vehicle Scrappage Initiative with New Facility

    Tata Motors Expands Sustainable Vehicle Scrappage Initiative with New Facility

    Here’s How Storytelling Is Powering Creators With Greater Influence & Authenticity

    Here’s How Storytelling Is Powering Creators With Greater Influence & Authenticity

    Brands Play Cupid With Cheeky Twists & Heartfelt Valentine’s Day Campaigns

    Brands Play Cupid With Cheeky Twists & Heartfelt Valentine’s Day Campaigns

    Tata Motors Unveiled The Future Of Mobility At Auto Expo 2025 With 14 New Commercial Vehicles

    Tata Motors Unveiled The Future Of Mobility At Auto Expo 2025 With 14 Commercial Vehicles

    Here’s How Dabur Gulabari’s #GulabSeShukriya Made Rose Day Celebrations More Meaningful

    Here’s How Dabur Gulabari’s #GulabSeShukriya Made Rose Day Celebrations More Meaningful

    How FinMin Nirmala Sitharaman’s Union Budget 2025 Has Got Key Leaders Saying ‘All Hail!’

    How FinMin Nirmala Sitharaman’s Union Budget 2025 Has Got Key Leaders Saying ‘All Hail!’

  • Case Studies
    From Hindi Heartlands To Big Brands, Here's How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

    From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

    7 Ways In Which AI Is Redefining The Advertising Landscape

    7 Ways In Which AI Is Redefining The Advertising Landscape

    How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

    How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

    How Shah Rukh Khan's Popularity And Creative Marketing Strategies Made 'Jawan' A Must-Watch

    How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

    Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

    Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

    How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

    How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

    How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

    How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

    How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

    How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

    How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue

    How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue

  • More
    • All
    • Celebrating Women Leaders
    • Events
    • Guest Posts
    • Podcast and Video
    Building Real Connections With Consumers Through MadTech: Beyond The Buzzwords

    Building Real Connections With Consumers Through MadTech: Beyond The Buzzwords

    Accelerate Action: Women Steering The Future & Beyond

    Accelerate Action: Women Steering The Future & Beyond

    The Silver Digital Revolution: Marketing To Today's Tech-Savvy Seniors

    The Silver Digital Revolution: Marketing To Today’s Tech-Savvy Seniors

    The Death Of Performance Marketing Agencies: Growth Marketing Is The New Era

    The Death Of Performance Marketing Agencies: Growth Marketing Is The New Era

    Is SEO Dead Due To The Rise Of AI Search

    Is SEO Dead Due To The Rise Of AI Search?

    Block Out The Noise & Keep Moving Forward Because One Has To Be ‘Stubborn’ To Succeed: Fixderma’s Shaily Mehrotra

    Block Out The Noise & Keep Moving Forward Because One Has To Be ‘Stubborn’ To Succeed: Fixderma’s Shaily Mehrotra

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Protected: How YouTube Has Evolved From A Video Sharing Platform To An Essential Platform For Advertisers & Brands

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October 21, 2021
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Related Posts

Mirinda's Holi Campaign Turns ‘Kaali Zubaan’ Into ‘Rangeen Zubaan’ With a Playful Twist
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Mirinda’s Holi Campaign Turns ‘Kaali Zubaan’ Into ‘Rangeen Zubaan’ With a Playful Twist

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Holi campaigns always bring a splash of creativity, and this time, Mirinda is grabbing eyeballs with its smart take on...

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