In an era where every brand fights for attention on screens, vivo decided to own the sky. Ahead of its upcoming X300 Series launch, the brand hosted a breathtaking drone show event that turned heads and lit up timelines. Hundreds of drones rose into the night sky, spelling out the launch message.
It wasn’t just another drone show. It was a memorable experience, one that perfectly reflected vivo’s philosophy of merging technology with imagination.
Turning the Sky Into a Billboard
The X Series has always been vivo’s premium lineup- designed for smartphone users who expect sophistication and innovation in one frame.
To match that positioning, the brand’s marketing went beyond the conventional. The drone show event became a living, breathing billboard- futuristic, elegant, and impossible to miss.
This drone show campaign wasn’t just about eye-catching visuals; it was about showing confidence in a flagship that promises to “rewrite the rules” with ZEISS-powered imaging and OriginOS 6.
A Brand That Knows Its Audience
vivo has consistently built campaigns that create instant recall. Whether it’s emotional festive films or creator-led collaborations, the brand understands how to connect with its target audience through campaigns that feel both personal and aspirational.
The drone spectacle follows that same marketing playbook- high on innovation, backed by emotion, and designed to start conversations.
Picking the right influencers
Not just the drone show, the campaign has been creating buzz for the creative and apt creator collaborations.
By using creators and live audiences, vivo managed to extend the event’s reach across social media feeds- generating organic hype days before the official reveal.
Why It Works
The campaign strikes the right chord because of multiple reasons like:
- Taking a visual-first approach in a cluttered pre-launch space.
- Building curiosity and credibility before the product drop.
- And most importantly, it aligned the campaign’s grandeur with the product’s promise.
For a brand that’s always mixed art and tech, this truly was a flying start to the X300 Series journey.
