OnePlus has taken the digital world by a storm with its recent launches OnePlus7 and OnePlus7Pro. The Chinese smartphone manufacturer who holds a market share of 33% in the Indian market has yet again successfully managed to capture the audience after its much successful releases of previous year OnePlus 6 and OnePlus 6T.
The Buzz
With much speculation about its recent launches and reports of leaks, OnePlus managed to keep all hearts pumping till the very end.
To announce the launch, OnePlus had hosted simultaneous press events in India (Bengaluru), UK (London), and the US (New York) for which the tickets that were on sale were sold out in just a week of their release.
The Products
OnePlus launched two flagship devices OnePlus 7 and OnePlus 7 Pro with a surprise launch of the new wireless Bullets V2 at its recently held event.
While OnePlus 7 is priced at Rs. 32,999 for the base variant 6GB/128GB, its 8GB/256GB is priced at Rs. 37,999.
As for One Plus 7 Pro, it’s base variation 6GB/128GB will be available for Rs. 48,999 while its 8GB/256GB and 12GB/256GB variants will be available for Rs. 52,999 and Rs. 57,999 respectively.
The Bullets V2 are priced at Rs. 5,990
The Power of Social Media
OnePlus who is also one of the leading smartphone manufacturers in the world recognizes the power of social media.
OnePlus India is extremely active on social media has over 2.2 million followers on Instagram and 1.73 million on Twitter. Aware of its target audience the company ensures to take all measures in order to connect with them like its recent collaboration with Netflix India for the release of the first look of the much awaited Sacred Games season 2.
Blogger/Influencer Activity For The Launch
Indulging in blogger/influencer activity can be beneficial for the brands. Bloggers and Influencers do not only hold the power of having high number of followers but also the power to make an impact on their choices.
Understanding the personal connect and recognizing the power of Bloggers and influencers to make a difference OnePlus India collaborated with some of the best influencers, bloggers, TV actors and models.
The list includes some big names from the entertainment industry like Mouni Roy, Kriti Kharbanda, Rakul Preet and Urvashi Rautela.
Social media also saw bloggers and tv actors like Aly Goni, Krissan, Siddharth Nigam, Sayani Gupta and Nia Sharma including a few others.
