While the whole world is seeing the effects of the global pandemic & majority of the countries under lockdown, the brands have to make sure their marketing strategies are according to the circumstances yet engaging.
With people staying in lockdown it has become more so challenging for the brands to maintain their marketing presence and trust among its customers. For this, the brands have switched to a wittier and engaging content marketing for their brands.
The purpose has been met with the help of varied social media platforms. Facebook, Instagram, Youtube, Twitter all have been used as a platform by the brands to reach as much audience as possible. But the content matter that has been most published and viewed is, without a doubt, Do-It-Yourselfers.
From skincare to self-care, these brands have been engaging its customers with videos & content that are educating and interesting as well.
Bata India
Bata started a campaign #StayActiveWityPower. With this, Bata’s brand ambassador Smriti Mandhana along with its employees, for its sports range Power, shared daily exercising tips to stay fit during the lockdown.
https://www.facebook.com/mandhanasmriti18/videos/732506634223715/
Sandeep Kataria, chief executive at Bata India expressed that the role that Bata is playing today is of disseminating information on safety and health through real-life moments of our employees. The brand aimed at spreading optimism and positivity in times like this rather promote its products.
https://www.instagram.com/p/B_UwfRZh0ji/?utm_source=ig_web_copy_link
Lakmé Salon
https://www.facebook.com/LakmeSalon/videos/3074208815957680/
The salon chain brand, Lakme, went live on Facebook and shared tips on self-care with its viewers. They have also been continuously sharing videos to take care of your hair care, pedicure routine, glowy skin, etc. These videos were all about how to do these things at home.
https://www.facebook.com/LakmeSalon/videos/608917673304027/
Westside
https://www.instagram.com/p/B_jyquYJD8p/?utm_source=ig_web_copy_link
The apparel brand has been engaging its customers in their own way. The employees of Westside have been sharing videos with the hashtag #getcreative were they can be seen recycling things and turning them into something useful.
https://www.facebook.com/westsidefanpage/videos/2700611770171577/
